Catalogue: "ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'"

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Research papers

Who decides for the undecided customer?

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Carina Holmberg, Anne Magi

Research papers

The new marketing

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Victoria Little, Richard Brookes

Research papers

The lifetime value concept

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Janny C. Hoekstra, Eelko K. R. E. Huizingh

Research papers

The battle for loyal customers

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Kristof De Wulf, Patrick Van Kenhove

Research papers

Sales management

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Panayiotis Kyziridis, Michael Saren, Nikolaos Tzokas

Research papers

Relationship marketing= Ethical marketing

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Graham Wood, Gene R. Laczniak, Patrick E. Murphy

Research papers

Relationship marketing competencies in the UK advertising industry

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Ian Chaston, Jonathon Lace, Terry Mangles

Research papers

Relationship marketing and design participation

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Murray Clark, Anne Tomes, Peter Armstrong

Research papers

Relationship marketing

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Author: Evert Gummesson

Research papers

New marketing and direct communication

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Author: Mirjam C. Raaijmaakers

Research papers

Multi media

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Tim Duhamel, Harry Commandeur, Niels Schillewaert

Research papers

Market intelligence in the vehicle supply chain

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Author: Philip Wade