Catalogue: "ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'"

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Research papers

Long run loyalty

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Author: Philip Stern

Research papers

Linking customer satisfaction to loyalty and performance

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Kai Kristensen, Anne Martensen

Research papers

IT in customer service

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Author: Christine Domegan

Research papers

Internet surveys

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Author: Pete Comley

Research papers

Information technology

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Company: Ogilvy
Date: November 1, 1996
Authors: Cor N. Molenaar, Frans W. Plat, Janny C. Hoekstra, Peter S.H. Leeflang

Research papers

Grounded theory

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: John Connell, Andy Lowe

Research papers

Customer focus in a service context

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Ingrid Van Rijn, Yvonne Van Everdingen, Peter Risseeuw, Enno Masurel

Research papers

Buyer-seller relationship

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Author: Nathalie Guibert

Research papers

Attribute importance

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Gilbert Swinnen, Koen Vanhoof

Research papers

Affinity credit card

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Suzanne Horne, Pete Naude, Steve Worthington