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Research reports

ICC/ESOMAR international code of marketing and social research practice (Spanish)

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
September 1, 1995
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Citation

B.V. and B.V. (1995a, September 01). ICC/ESOMAR international code of marketing and social research practice (Spanish). ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice-spanish-


Research reports

ICC/ESOMAR international code of marketing and social research practice (French)

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
May 3, 1995
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Citation

B.V. and B.V. (1995a, May 03). ICC/ESOMAR international code of marketing and social research practice (French). ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice-french-


Research reports

Readership measurement in Europe 1994

This first ESOMAR review of the current state of play innational and international readership research throughout Europe testifies to the diversity ofconditions, needs, resources and research cultures that now exist. The methodological issuesof how...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1994
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Citation

B.V., E. (1994a, September 01). Readership measurement in Europe 1994. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/readership-measurement-in-europe-1994


Research reports

ESOMAR Annual Market Study 1993

This current report covers the 1993 market statistics. For the sixth year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1994
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Citation

B.V., E. (1994a, September 01). ESOMAR Annual Market Study 1993. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-1993


Research reports

ESOMAR Annual Market Study 1992

This current report covers the 1992 market statistics. For the fifth year in succession ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1993
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Citation

B.V., E. (1993a, September 01). ESOMAR Annual Market Study 1992. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-1992


Research reports

ESOMAR Annual Market Study 1991

This current report covers the 1991 market statistics. For the fourth year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1992
×

Citation

B.V., E. (1992a, September 01). ESOMAR Annual Market Study 1991. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-4042


Research reports

Tape and video recording of interviews and group discussion

The use of tape or video recorders in research is now well-established and widely accepted by informants. Two issues arise under the International Code of Marketing and Social Research Practice:1. What form of permission must be obtained from...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
January 1, 1991
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Citation

B.V., E. (1991a, January 01). Tape and video recording of interviews and group discussion. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/tape-and-video-recording-of-interviews-and-group-discussion


Research reports

ESOMAR Annual Market Study 1990

This current report covers the 1990 market statistics. For the third year in succession ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
January 1, 1991
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Citation

B.V., E. (1991a, January 01). ESOMAR Annual Market Study 1990. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-3606


Research reports

ESOMAR Annual Market Study 1989

This current report covers the 1989 market statistics. For the second year in succession ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1990
×

Citation

B.V., E. (1990a, September 01). ESOMAR Annual Market Study 1989. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-3569