Catalogue: "Latin America 1997: The Dynamics Of Change In Latin America"

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Research papers

Viewing and coverage of the billboard medium (Spanish)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: June 15, 1997
Authors: Karla Mendes, Eneida Nogueira, Jose Reinaldo Riscal

Research papers

The proposal process of privatization (Spanish)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: June 15, 1997
Authors: Cristina Francisco Alvarez, Julio Fresno Aparicio

Research papers

The other side of the coin (Spanish)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: June 15, 1997
Authors: Pablo Jose Rivera, Carmen Nora Olivencia

Research papers

The implementation of L-O-V in Venezuela

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Company: StatMark Group, S.A.
Date: June 15, 1997
Authors: Susana Arreaza, James Baskin, Gilbert Bergna, Orlando Riebman

Research papers

The contribution of qualitative research to advertising creativity (Spanish)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: June 15, 1997
Author: Jorge A. Alisio

Research papers

Subscribers and their magazines (Spanish)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: June 15, 1997
Authors: Maria Luiza Antunes, Marcello Augusto Alvarenga, Katsura Nakamura Eguti

Research papers

Strategic capital of brands within the new international and Latin American scenario (Spanish)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: June 15, 1997
Author: Alberto Wilensky

Research papers

Qualitative research

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: June 15, 1997
Author: Roger Boyce

Research papers

Proposal for reach and frequency calculation in a continuos panel (Spanish)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Company: IBOPE AGB Mexico
Date: June 15, 1997
Authors: Jose Ruben Elias, Luisa Fernanda Streber

Research papers

New attributions of the Latin American market researcher in face of globalization (Portougese)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: June 15, 1997
Author: Silvio Pires de Paula

Research papers

Los niños nos miran (Spanish)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Company: Nielsen
Date: June 15, 1997
Author: Ulises Manuel Paolini

Research papers

Laddering

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: June 15, 1997
Author: Ana Helena Meirelles Reis