Catalogue: "Latin America 1997: The Dynamics Of Change In Latin America"

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Research papers

The contribution of qualitative research to advertising creativity

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: May 1, 1997
Author: Jorge A. Alisio

Research papers

Subscribers and their magazines

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: May 1, 1997
Authors: Maria Luiza Antunes, Marcello Augusto Alvarenga, Katsura Nakamura Eguti

Research papers

Strategic marketing information system

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Company: The Coca-Cola Company
Date: May 1, 1997
Authors: Ricardo Calva, Libier Gomez, Salvador Garza

Research papers

Strategic capital of brands within the new international and Latin American scenario

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: May 1, 1997
Author: Alberto Wilensky

Research papers

Proposal for reach and frequency calculation in a continuos panel

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Company: IBOPE AGB Mexico
Date: May 1, 1997
Authors: Jose Ruben Elias, Luisa Fernanda Streber

Research papers

New attributions of the Latin American market researcher in face of globalization

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: May 1, 1997
Author: Silvio Pires de Paula

Research papers

Is qualitative research truly developing or is it declining?

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: May 1, 1997
Author: Ernesto Reyes Escobedo

Research papers

Investigating teens

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: May 1, 1997
Author: Oriana Monarca White

Research papers

Geodemographics and its application to the study of consumers

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: May 1, 1997
Authors: Daniel Baez Ortega, Guido Romo Costamaillere

Research papers

From the survival consumer to the citizen consumer

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Company: IBOPE Inteligencia
Date: May 1, 1997
Author: Nelma Gasparette Santos

Research papers

Datadia

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: May 1, 1997
Authors: Eneida Nogueira, Renata Nunes Cesar, Cristina Panella

Research papers

Customer satisfaction in the distribution line

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Company: GfK
Date: May 1, 1997
Author: Norah Schmeichel