Resources Library by ANA

Takes AI to Understand AI

Artificial intelligence (AI) is not just a technological advancement; it?s a paradigm shift redefining how we live, work and interact. From simplifying daily tasks to revolutionising industries, AI's potential seems limitless. However, this rapid AI...

Catalogue: Asia Pacific 2024

Authors: Johan Pangaribuan, Justine Clements, Dianne Capuz, Vorasaya Suvanatap, Cheryl Ganesan-Lim

November 19, 2024

Takes AI to Understand AI

Artificial intelligence (AI) is not just a technological advancement; it?s a paradigm shift redefining how we live, work and interact. From simplifying daily tasks to revolutionising industries, AI's potential seems limitless. However, this rapid AI...

Catalogue: Asia Pacific 2024

Authors: Johan Pangaribuan, Justine Clements, Dianne Capuz, Vorasaya Suvanatap, Cheryl Ganesan-Lim

Companies: Samsung Electronics, Samsung

November 19, 2024

Holding AI to its Promise

The last five to 10 years have seen significant change, with the evolution of AI and its increasing applications in every field. While there is optimism for an overall net positive business impact and betterment of society, it is counter-balanced by...

Catalogue: Asia Pacific 2024

Author: Ramanathan Vythilingam

November 19, 2024

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024

Authors: Ansie Collier, Katherine Mendoza

November 19, 2024

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024

Author: Jaeyoon Ahn

November 19, 2024

Embeding GenAI

Catalogue: Congress 2024

Author: Elaine Rodrigo

Company: Reckitt Benckiser

October 15, 2024

Green Money

Sustainability is becoming the new global currency that provides binding fundamental principles guiding the banking industry toward a long-term viability and societal impact. Banks are increasingly integrating environmental, social and governance...

Catalogue: Congress 2024

Authors: Lester Sualog, Beatrice Dy

October 1, 2024

Amplifying Human Insights with AI

Catalogue: Congress 2024

Authors: Shari Aaron, Shayna Beckwith, Matt Blacknell, Betsy Fitzgibbons, Preriit Souda

October 1, 2024

POWERFUL DEMOGRAPHICS?

Join this 45-minute session on the ESOMAR Professional Standards Committee's project addressing demographic practices in multi-country research. The session will review the latest best practice guidelines for AGE, GENDER, and WORKING STATUS, and...

Catalogue: Congress 2024

Authors: Jon Puleston, Trixie Cartwright, Leah McTiernan, Frank Buckler

Companies: Kantar, IPSOS

October 1, 2024