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Research papers

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024
Authors: Patricio Pagani, Melisa Breda
Companies: The Black Puma, Buenos Aires City Government
April 24, 2024
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Citation

Pagani and Breda (2024a, April 24). Agile Elephants . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/agile-elephants-


Videos
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Citation

Lagache, D. (2024a, April 24). The Human Kaleidoscope. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/the-human-kaleidoscope


Videos
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Citation

Cilley et al. (2024a, April 24). The Human Kaleidoscope. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/the-human-kaleidoscope-12401


Videos
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Citation

Mociulsky, Kohan, Bocanegra, Nino Penuela and Sotomayor (2024a, April 24). Breaking The Mold . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/breaking-the-mold-


Research papers
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Citation

Romo, Lopez Romo and Ocampo (2024a, April 24). Data-driven Telenovelas. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/data-driven-telenovelas


Research papers

Revolutionising Voter Decision-Making

The limitations of face-to-face and telephone surveys have led many polling firms to replace them with digital surveys which, despite having undeniable advantages, are still not sufficient to obtain truly representative samples of the population....

Catalogue: Latin America 2024
Author: Cesar Augusto Caballero Reinoso
Company: Cifras & Conceptos
April 24, 2024
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Citation

Caballero Reinoso , C. (2024a, April 24). Revolutionising Voter Decision-Making. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/revolutionising-voter-decision-making


Videos

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
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Citation

Rodriguez Perez and Delgado Calleros (2024a, April 24). The Un-Futuristic Future of Vehicles in Latin America. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/the-un-futuristic-future-of-vehicles-in-latin-america-12389


Research papers

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-minds


Research papers

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
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Citation

Rodriguez Perez and Delgado Calleros (2024a, April 24). The Un-Futuristic Future of Vehicles in Latin America. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/the-un-futuristic-future-of-vehicles-in-latin-america