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Research papers

Some conflicting situations in researching home and international markets

Czechoslovakia traditionally depends upon international business and nearly half of its gross national product is developed in export and import business. Scarce sources of raw materials and internal position without direct access to sea or ocean...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jan Urbanek
August 1, 1967
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Citation

Urbanek, J. (1967a, August 01). Some conflicting situations in researching home and international markets. ANA - ESOMAR. Retrieved January 20, 2026, from


https://ana.esomar.org/documents/some-conflicting-situations-in-researching-home-and-international-markets


Research papers

The SCAL model

This paper will consist of two parts: In the first, I shall describe the SCAL model briefly, confining myself to the chief aspects which are necessary in order to show the value of a detailed knowledge of readership behaviour. The second and in fact...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: M. Chariot
August 1, 1967
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Citation

Chariot, M. (1967a, August 01). The SCAL model. ANA - ESOMAR. Retrieved January 20, 2026, from


https://ana.esomar.org/documents/the-scal-model


Research papers

What are the problems facing business firms? (French)

During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Yves Fournis
August 1, 1967
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Citation

Fournis, Y. (1967a, August 01). What are the problems facing business firms? (French). ANA - ESOMAR. Retrieved January 20, 2026, from


https://ana.esomar.org/documents/what-are-the-problems-facing-business-firms-french-


Research papers

Difficulties with recall

In this paper we are examining recall, and the value of using some popular methods that are applied with the purpose of gauging its presence or extent, in given situations. Sometimes an advertising campaign is said to be being successful - other...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: J. M. Lannon, Mark R. C. Lovell
August 1, 1967
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Citation

Lannon and Lovell (1967a, August 01). Difficulties with recall. ANA - ESOMAR. Retrieved January 20, 2026, from


https://ana.esomar.org/documents/difficulties-with-recall


Research papers

Management goals and marketing research

The following discussion points out that much research is unusable because it is conducted out of context with marketing problems. This in turn is linked to the historical development of the research function. Re-organization and integration of the...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Alexander L. Bie
Company: Ogilvy
August 1, 1967
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Citation

Bie, A. L. (1967a, August 01). Management goals and marketing research . ANA - ESOMAR. Retrieved January 20, 2026, from


https://ana.esomar.org/documents/management-goals-and-marketing-research-


Research papers

Is the image concept of critical importance in modern market research? (German)

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967
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Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research? (German). ANA - ESOMAR. Retrieved January 20, 2026, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-german-


Research papers

Siting studies for consumer durable shops

The market background is first examined to give an indication of the competitive advantage that could follow the development of consumer durable shop siting studies. Next, the methodological factors which distinguish these studies from research into...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: P. J. Gordon
August 1, 1967
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Citation

Gordon, P. J. (1967a, August 01). Siting studies for consumer durable shops. ANA - ESOMAR. Retrieved January 20, 2026, from


https://ana.esomar.org/documents/siting-studies-for-consumer-durable-shops


Research papers

The position of motivational research

This article attempts to clarify the current position, to define the problems of motivational research, so that everyone can evaluate it and fit it into the context of the systematic and organised methods without which marketing would be in danger of...

Catalogue: The European Marketing Research Review 1967
Author: Guy Serraf
August 1, 1967
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Citation

Serraf, G. (1967a, August 01). The position of motivational research. ANA - ESOMAR. Retrieved January 20, 2026, from


https://ana.esomar.org/documents/the-position-of-motivational-research


Research papers

Attitudes and consumer behaviour

In this article an attempt has been made to outline some features of an attitude theory. This can in itself fulfil a function in the company's communication planning. Here it has formed the starting point for some more concrete reflections on...

Catalogue: The European Marketing Research Review 1967
Author: Flemming Hansen
August 1, 1967
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Citation

Hansen, F. (1967a, August 01). Attitudes and consumer behaviour . ANA - ESOMAR. Retrieved January 20, 2026, from


https://ana.esomar.org/documents/attitudes-and-consumer-behaviour-