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What are the problems facing business firms? (French)

Date of publication: August 1, 1967

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Yves Fournis

Abstract:

During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing heads of companies and to see how they thought these problems could be solved. It is, therefore, worth looking again at the results of this survey, and examining them with special reference to commercial factors.

Yves Fournis

Author

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Research Papers

Researchers training in the general perspective of marketing consultants (French)

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Guy Serraf

Company: ADETEM

August 1, 1975

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Citation

Serraf, G. (1975a, August 01). Researchers training in the general perspective of marketing consultants (French). ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/researchers-training-in-the-general-perspective-of-marketing-consultants-french-


Research Papers

The development and present state of market psychology and psychological research of market research in the CSSR

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Jitka Vysekalovà

 

August 1, 1975

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Citation

Vysekalovà, J. (1975a, August 01). The development and present state of market psychology and psychological research of market research in the CSSR. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-development-and-present-state-of-market-psychology-and-psychological-research-of-market-research-in-the-cssr


Research Papers

From intuition to knowledge or implementing the intuition (French)

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Veronique Laroche, Jean-Paul Chabanet

 

June 15, 1986

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Citation

Laroche and Chabanet (1986a, June 15). From intuition to knowledge or implementing the intuition (French). ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/from-intuition-to-knowledge-or-implementing-the-intuition-french-


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Citation

Fournis, Y. (1967a, August 01). What are the problems facing business firms? (French). ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/from-intuition-to-knowledge-or-implementing-the-intuition-french-