Abstract:
This paper will consist of two parts: In the first, I shall describe the SCAL model briefly, confining myself to the chief aspects which are necessary in order to show the value of a detailed knowledge of readership behaviour. The second and in fact the main part of the paper will be devoted to a study of the technique of collecting data.
This could also be of interest:
Research Papers
The SCAL model (French)
Catalogue: ESOMAR/WAPOR Congress 1967
Author: M. Chariot
 
August 1, 1967
Research Papers
The brand anniversary model
Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Doron Ben-Shaul
 
November 10, 2002
Research Papers
The globalized commercial model
Catalogue: Latin America 2005
Author: Michael Francesco Alioto
Company: Market Probe International Inc.
October 23, 2005
