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The SCAL model

Date of publication: August 1, 1967

Catalogue: ESOMAR/WAPOR Congress 1967

Author: M. Chariot

Abstract:

This paper will consist of two parts: In the first, I shall describe the SCAL model briefly, confining myself to the chief aspects which are necessary in order to show the value of a detailed knowledge of readership behaviour. The second and in fact the main part of the paper will be devoted to a study of the technique of collecting data.

M. Chariot

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Research Papers

The SCAL model (French)

Catalogue: ESOMAR/WAPOR Congress 1967

Author: M. Chariot

 

August 1, 1967

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Citation

Chariot, M. (1967a, August 01). The SCAL model (French). ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-scal-model-french-


Research Papers

The brand anniversary model

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Doron Ben-Shaul

 

November 10, 2002

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Citation

Ben-Shaul, D. (2002a, November 10). The brand anniversary model. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-brand-anniversary-model


Research Papers

The globalized commercial model

Catalogue: Latin America 2005

Author: Michael Francesco Alioto

Company: Market Probe International Inc.

October 23, 2005

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Citation

Alioto, M. (2005a, October 23). The globalized commercial model. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-globalized-commercial-model


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Citation

Chariot, M. (1967a, August 01). The SCAL model. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-globalized-commercial-model