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The SCAL model

Date of publication: August 1, 1967

Catalogue: ESOMAR/WAPOR Congress 1967

Author: M. Chariot

Abstract:

This paper will consist of two parts: In the first, I shall describe the SCAL model briefly, confining myself to the chief aspects which are necessary in order to show the value of a detailed knowledge of readership behaviour. The second and in fact the main part of the paper will be devoted to a study of the technique of collecting data.

M. Chariot

Author

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Citation

Chariot, M. (1967a, August 01). The SCAL model. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-scal-model