Company: GfK

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Research papers

Using retail and consumer data to forecast when a growing market will peak

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Company: GfK
Date: June 15, 1992
Author: Gary Lamb

Research papers

The effects of trade development on marketing in the Nineties

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Company: GfK
Date: June 15, 1992
Author: Gunter Redwitz

Research papers

Marketing product quality with country labels- The key to success or a risky adventure

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Company: GfK
Date: June 15, 1992
Author: Rudolf Leibiger

Research papers

Analysis of retail audit data with expertise systems

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Company: GfK
Date: June 15, 1992
Authors: Oliver Beys, Stefan Müller

Research papers

Too much of advertising and promotion is wasted

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Company: GfK
Date: June 15, 1991
Author: Sabine Ullrich

Research papers

The meaning of sales promotion to the public

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Company: GfK
Date: June 15, 1991
Authors: Giuseppe Minoia, Germano Calvi

Research papers

European consumers and environmental behaviour

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Company: GfK
Date: June 15, 1991
Authors: Brian Voller, Andreas Winkler

Research papers

Clues to a new housing concept suited for the over 50's

Catalogue: Seminar 1991: The Over 50's In The 90's
Company: GfK
Date: June 15, 1991
Author: Beatrice Cito Filomarino