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Research reports

Motivational research into the current and potential market for Champagne in Great Britain

Sales of Champagne in Great Britain dropped by half in1974, after a period of growth in the early 70's. Champagne sales are attributable to price increasesand perhaps down-trading to Sparkling Wines, itappears that there have been changes in basic...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Motivational research into the current and potential market for Champagne in Great Britain . ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/motivational-research-into-the-current-and-potential-market-for-champagne-in-great-britain-


Research papers

From broad concept to market test or "the cowl makes the monk"

Everyone acknowledges that product presentation enhances the intrinsic value of a product. For pharmaceutical products, packaging is also a useful part of product presentation. But, product presentation can be an integral part of the product itself,...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Jean Bigant, Louis Tuvee
March 1, 1975
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Citation

Bigant and Tuvee (1975a, March 01). From broad concept to market test or "the cowl makes the monk" . ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/from-broad-concept-to-market-test-or-the-cowl-makes-the-monk-


Research papers

Reports of discussion groups

Reports of the discussion groups at Seminar 1975 on Pharmaceutical Market Research For New Product Development.

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Philip J. Brown, R. W.B. Davies
March 1, 1975
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Citation

Brown and Davies (1975a, March 01). Reports of discussion groups. ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/reports-of-discussion-groups


Research papers

Market research in product development

The cost of developing new products is enormous, and the number of new products developed is decreasing year by year. Thus it is imperative, that maximum benefits are derived from the new products and minimise the risk of failure in some countries....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: J. Vanamali
March 1, 1975
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Citation

Vanamali, J. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/market-research-in-product-development-


Research reports

Advertising concept research for Babettes

Four alternative approaches had been devised by Lintas forBabettes Pads, two treatments based on the current strategyand two on a new strategy. The two treatments differed in the emphasis between a 'factual' approach and an 'emotional'approach. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Advertising concept research for Babettes. ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/advertising-concept-research-for-babettes


Research papers

The difficulties and practicalities of advertising testing amongst doctors

This short paper is an attempt to outline some considerations, approaches and problems found in researching advertisements aimed at influencing doctors, particularly drawing attention to those problems which occur in new product advertisements....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Colin N. Maitland
March 1, 1975
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Citation

Maitland, C. N. (1975a, March 01). The difficulties and practicalities of advertising testing amongst doctors. ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/the-difficulties-and-practicalities-of-advertising-testing-amongst-doctors


Research papers

The effect of market segmentation on new product decisions

When a decision must be made as to whether to initiate or continue research on a specific new product, the nature of that product's anticipated marketing program will usually determine its profitability more than the cost of the proposed research....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Robert T. Dann
March 1, 1975
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Citation

Dann, R. T. (1975a, March 01). The effect of market segmentation on new product decisions. ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/the-effect-of-market-segmentation-on-new-product-decisions


Research papers

Market research in product development

In this paper it is hoped to examine some of the problems which confront companies which have new compounds showing promise and which are likely to be available as ethical prescription products after the successful conclusion of clinical trials....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Jack H. Hayhurst
March 1, 1975
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Citation

Hayhurst, J. H. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/market-research-in-product-development--1315


Research reports

Qualitative research on young people

This research was undertaken in order to assist in updating knowledge about the attitudes of Young People (16- 24year olds) towards electricity and gas. Particularobjectives were:1. To provide a fresh qualitative analysisof Young People now, in broad...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Qualitative research on young people. ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-young-people