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Reports of discussion groups

Date of publication: March 1, 1975

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Authors: Philip J. Brown, R. W.B. Davies

Abstract:

Reports of the discussion groups at Seminar 1975 on Pharmaceutical Market Research For New Product Development.

Philip J. Brown

Author

This is a long description of some author details.

R. W.B. Davies

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Brown and Davies (1975a, March 01). Reports of discussion groups. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/reports-of-discussion-groups