Resources Library by ANA

A radio research design for the 21st century

The paper reviews the work of a technical group designing a new specification for industry radio research. The group represents commercial broadcasters, public sector broadcasters, and advertisers and/or agencies. The paper discusses the limitations...

Catalogue: 2nd Radio Research Symposium

Authors: Lynne Robinson, Tony Twyman, Tony Wearn

June 15, 1997

Theorizing interactivity

There have been a large number of conflicting working models and assumptions proposed for interactive media, suggesting that there are problems in the way we conceptualize interactivity in general. Work in interactive media, including research,...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Peter Harris

June 15, 1997

Information is power

This paper traces the evolution of the marketing research function within what is now Knoll Pharmaceuticals and what was, until April 1995 Boots Pharmaceuticals. It draws on relevant experiences over the last sixteen years to illustrate the central...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Catherine Ayland, Anne Marshall

June 15, 1997

Qualitative research

This paper shows how ‘scientific’ thinking has wrongly influenced the way qualitative research is sometimes conducted. It argues that qualitative market research is almost entirely an ‘art’. It enumerates a number of techniques...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Roger Boyce

June 15, 1997

Diagnostic evaluation

As media markets across Europe become more complex with new and different media channels available, there is an increasing onus on research to assess the performance of an advertisement in a particular medium as well as providing an understanding of...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Hilary Gaines, Wendy Rolls

Company: KANTAR TNS Malaysia

June 15, 1997

A new cultural sunday magazine

The present paper is inscribed in the frame of an extensive quali-quantitative research (since November, 1995) carried out by the team “Marketing Entrepreneur” about the daily morning paper “Pagina 12”, founded on May 26 1987. One...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Fernando Moiguer, Ana Maria Binnevies, Marita Soto, Oscar Steimberg, Paula Magariños

June 15, 1997

An international radio station and its audience in Romania

International radio stations are looking for reasons to broadcast in most eastern European countries after the changes of 1989. Indeed there are now many and contradictory sources of information. Radio stations are numerous. Private stations attract...

Catalogue: 2nd Radio Research Symposium

Authors: Daniel Nobi, Jacques Braun

June 15, 1997

Viewing and coverage of the billboard medium (Spanish)

This work is a contribution to an issue that has been the subject of numerous attempts - none of them successful - in the last years: the assessment of the audience and the coverage of the outdoors. The methodology proposed here should equip the...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Karla Mendes, Eneida Nogueira, Jose Reinaldo Riscal

June 15, 1997

Where does the magazine finish and the reader start?

This paper will focus on the results of an ethnographic study, including a sample of women’s magazine readers. Ethnographic studies are a qualitative and in-depth approach, in which research analysts go through a period of close contact with the...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Jaime Troiano, Lidice Salgot

June 15, 1997