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Where does the magazine finish and the reader start?

Date of publication: June 15, 1997

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Jaime Troiano, Lidice Salgot

Abstract:

This paper will focus on the results of an ethnographic study, including a sample of women’s magazine readers. Ethnographic studies are a qualitative and in-depth approach, in which research analysts go through a period of close contact with the consumers in their habitat. A total of forty-two ethnographic interviews were conducted leading to the construction of this typology. In 1997 this study was updated through the conduction of new interviews with readers with the same profiles.

Jaime Troiano

Author

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Lidice Salgot

Author

This is a long description of some author details.

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Citation

Troiano and Salgot (1997a, June 15). Where does the magazine finish and the reader start?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/where-does-the-magazine-finish-and-the-reader-start-