Resources Library by ANA

Social change and the quality of service

In most of the markets which our Monitor survey has examined across the past ten years or so we have found that in the main, institutions have failed to respond to the ever-quickening social change that is taking place among members of the public....

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Authors: David Winton, Stephen Ellis

Company: KANTAR TNS Malaysia

February 1, 1985

The savings banks card in Sweden

This paper is a case description of the approximately ten years old development and introduction period of the Swedish savings banks card. It gives the background, describes the planning and results and also tells about some of the specific ways in...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Göran Hyttfors

February 1, 1985

A multidimensional analysis of consumer preference judgements related to print ads

In this paper we will restrict discussion to print ads and consider methods and models which allow to analyse constructs such as the first affective impression or emotional and/or psychological appeals of print advertisements. These constructs are...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Ingo Böckenholt, Wolfgang GauI

June 15, 1984

Centralised multi-national research in the travel industry

The paper queries whether the "international consumer" exists as such; in determining the best research method in multi-country research projects, it suggests that no single rigid approach (standardised comparability:non-comparability,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Peter B. Hodgson

June 15, 1984

Changes in energy supply and use into the future

A main purpose of the paper, however, was to attempt to look beyond the recession and in this connection the author conducted his own survey among European energy experts, with a view to obtaining a better appreciation of both recent energy trends...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: John D. F. Martyn

June 15, 1984

Making it all happen: The sub-contractor view

The sub contractor is at the end of the line and it is natural his point of view should be given last. It reflects what happens in practice and you must understand that we have often the same feeling as the secretary who has to type a report for...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Jean Bigant

June 15, 1984

Market research in Asia Pacific

This paper describes the companies providing research services in Asia Pacific, discusses the resources which have been developed by them, and the services they offer. A brief look is taken at official government statistics. In conclusion a few...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Euan C. Blauvelt

June 15, 1984

Highly developed research in less developed countries

The paper identifies a trend towards greater sophistication of research in the developing world, and considers how some of the practical issues posed by Third World markets - diversity, religion, culture, language and literacy, sampling problems and...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: David N. Aldridge

June 15, 1984

Consumer response in an era of stagflation

In this paper the effects of stagflation on consumer response are determined. This study is part of a larger scaled study on modelling structural shifts in market response over time. In this paper some preliminary results together with some further...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Peter S.H. Leeflang, Frans W. Plat

June 15, 1984