Making it all happen: The sub-contractor view
Abstract:
The sub contractor is at the end of the line and it is natural his point of view should be given last. It reflects what happens in practice and you must understand that we have often the same feeling as the secretary who has to type a report for yesterday because of the delays accumulated at the research executive, the field force and the data processing levels.
Research Papers
Making it all happen: The co-ordinator's view
Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Michael Wilsdon
June 15, 1984
Research Papers
The dynamics of change in client/agency relationship
Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Jean Bigant, Christine J. Freeman
Company: GfK
June 15, 1994
