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Research papers
Corporate culture and design management of Shiseido
It is my great privilege to speak about the corporate culture and design management of Shiseido on the occasion of this international meeting organized by ESOMAR. In the course of its 114-year history, Shiseido has built a unique corporate culture on...
Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Yoshiharu Fukuhara
June 15, 1986
Research papers
The self-service bank (German)
Banking with private customers in the Federal Republic of Germany undergoes a radical change with economic and social consequences for our country which cannot yet be foreseen. Among others it concerns the distribution of meanwhile about 2 billions...
Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Wolfgang Hesse
Company: Produkt + Markt GmbH & Co. KG
June 15, 1986
Research papers
TV's use of regular polls
This is a report about the use of polls on television at CBS News. A brief history traces the acceptance of polls during the early days of television in political and public affairs broadcasts. Polls began as an important source of information for...
Catalogue: Seminar 1986: Opinion Polls
Author: Warren Mitofsky
June 15, 1986
Research papers
Video-recording the viewers in their natural habitat
This paper offers a brief review of the research techniques that are available to the media researcher who is interested in discovering what happens in front of the television. It then describes the C-Box, a piece of equipment which produces a...
Catalogue: Seminar 1986: New Developments In Media Research
Author: Peter Collett
June 15, 1986
Research papers
The people and the press
My topic is a relatively new type of opinion polling - the pro bono survey. Pro bono surveys are increasingly common in the U.S. and they represent an important form of publicly disseminated polling. I will discuss the general topic and then tell you...
Catalogue: Seminar 1986: Opinion Polls
Author: Andy Kohut
Company: Gallup International Association
June 15, 1986
Research papers
The editorial use and presentation of opinion polls
The American press, with a long tradition of running its own polls, treats them as a key part of its news reporting. The key elements for success in this enterprise are commitments to time, space and staff, and a recognition of what polls can and...
Catalogue: Seminar 1986: Opinion Polls
Author: Adam Clymer
June 15, 1986
Research papers
In home electronic measurement of consumer behavior
Single-source, an expression being used in the United States to describe a system that would combine the measurement of an individual consumer's product purchase and TV viewing behavior, is widely believed to hold a high potential solution to the...
Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: William F. Mckenna
June 15, 1986
Research papers
