Abstract:
The American press, with a long tradition of running its own polls, treats them as a key part of its news reporting. The key elements for success in this enterprise are commitments to time, space and staff, and a recognition of what polls can and cannot do in the news report. This article examines, according to a list of concerns presented to the author by Robert Worcester for ESOMAR, the key roles to be played by the different participants in the process.
Research Papers
TV's use of regular polls
Catalogue: Seminar 1986: Opinion Polls
Author: Warren Mitofsky
 
June 15, 1986
Research Papers
The influence of poll data on public opinion
Catalogue: Seminar 1986: Opinion Polls
Author: Wolfgang Donsbach
 
June 15, 1986
