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The editorial use and presentation of opinion polls

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Opinion Polls

Author: Adam Clymer

Abstract:

The American press, with a long tradition of running its own polls, treats them as a key part of its news reporting. The key elements for success in this enterprise are commitments to time, space and staff, and a recognition of what polls can and cannot do in the news report. This article examines, according to a list of concerns presented to the author by Robert Worcester for ESOMAR, the key roles to be played by the different participants in the process.

Adam Clymer

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Research Papers

How the opinion polls conquered the editorial papers of Swedish newspapers

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Sören Holmberg

 

June 15, 1980

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Citation

Holmberg, S. (1980a, June 15). How the opinion polls conquered the editorial papers of Swedish newspapers. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-the-opinion-polls-conquered-the-editorial-papers-of-swedish-newspapers


Research Papers

The democracy of opinion polls

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Norman L. Webb

Company: Gallup International Association

June 15, 1980

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Citation

Webb, N. L. (1980a, June 15). The democracy of opinion polls. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-democracy-of-opinion-polls-1993


Research Papers

Journalistic developments in the use of opinion polls: Open discussion

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: Robert M. Worcester, Adam Raphael, Hans L. Zetterberg, Elisabeth Noelle-Neumann, Thomas Marcotty, Peter Kellner, Norman L. Webb, John Roberts

 

June 15, 1980

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Citation

Worcester et al. (1980a, June 15). Journalistic developments in the use of opinion polls: Open discussion. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/journalistic-developments-in-the-use-of-opinion-polls-open-discussion


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Citation

Clymer, A. (1986a, June 15). The editorial use and presentation of opinion polls. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/journalistic-developments-in-the-use-of-opinion-polls-open-discussion