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The people and the press

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Opinion Polls

Company: Gallup International Association

Author: Andy Kohut

Abstract:

My topic is a relatively new type of opinion polling - the pro bono survey. Pro bono surveys are increasingly common in the U.S. and they represent an important form of publicly disseminated polling. I will discuss the general topic and then tell you about one example of such a study: "The People and The Press" which Gallup conducted tor the Times Mirror Corporation.

Andy Kohut

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Research Papers

Language, the press and political attitudes

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Arthur Siegel

 

August 1, 1975

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Citation

Siegel, A. (1975a, August 01). Language, the press and political attitudes. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/language-the-press-and-political-attitudes


Research Papers

Press

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Dave Phillips

 

June 15, 1991

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Citation

Phillips, D. (1991a, June 15). Press. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/press


Research Papers

Measuring the effectiveness of advertising in the industrial press

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Cecile Kreweras

 

November 1, 1979

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Citation

Kreweras, C. (1979a, November 01). Measuring the effectiveness of advertising in the industrial press. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising-in-the-industrial-press


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Citation

Kohut, A. (1986a, June 15). The people and the press. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising-in-the-industrial-press