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The people and the press

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Opinion Polls

Company: Gallup International Association

Author: Andy Kohut

Abstract:

My topic is a relatively new type of opinion polling - the pro bono survey. Pro bono surveys are increasingly common in the U.S. and they represent an important form of publicly disseminated polling. I will discuss the general topic and then tell you about one example of such a study: "The People and The Press" which Gallup conducted tor the Times Mirror Corporation.

Andy Kohut

Author

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Citation

Kohut, A. (1986a, June 15). The people and the press. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/the-people-and-the-press