The people and the press

Date of publication: June 15, 1986

Abstract:

My topic is a relatively new type of opinion polling - the pro bono survey. Pro bono surveys are increasingly common in the U.S. and they represent an important form of publicly disseminated polling. I will discuss the general topic and then tell you about one example of such a study: "The People and The Press" which Gallup conducted tor the Times Mirror Corporation.

  • PDF
  • This could also be of interest