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Marketing across frontiers

Date of publication: June 15, 1986

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi

Abstract:

15 years of experience in developing and implementing market modelling techniques for the management of innovation are examined in the light of marketing across frontiers. Particular focus is given to: validation, marketing lesson, consumer responses inter-country similarities and dissimilarities including contrasts between Japanese cases and western counterparts.

Jacques Blanchard

Author

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Oscar Schneersohn

Author

This is a long description of some author details.

H. Hayashi

Author

This is a long description of some author details.

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Research Papers

Marketing across frontiers

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi

 

June 15, 1998

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Citation

Blanchard, Schneersohn and Hayashi (1998a, June 15). Marketing across frontiers . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/marketing-across-frontiers-


Research Papers

Chinese frontiers

Catalogue: Congress 2008: Frontiers

Authors: Peter Cooper, Simon Patterson, Katie Zhou, May Qiu, John S. Pawle

Companies: DiagAid Marketing Research Co., Ltd, QRi Consulting Ltd.

September 26, 2008

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Citation

Cooper, Patterson, Zhou, Qiu and Pawle (2008a, September 26). Chinese frontiers. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/chinese-frontiers


Research Papers

Semantic Frontiers

Catalogue: Congress 2024

Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon

Companies: Puratos, IPSOS, University of Savoie Mont Blanc

January 1, 1970

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Citation

Bado, Hubert and Vuillon (1970a, January 01). Semantic Frontiers . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/semantic-frontiers-


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Citation

Blanchard, Schneersohn and Hayashi (1986a, June 15). Marketing across frontiers . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/semantic-frontiers-