Back

Marketing across frontiers

Date of publication: June 15, 1986

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi

Abstract:

15 years of experience in developing and implementing market modelling techniques for the management of innovation are examined in the light of marketing across frontiers. Particular focus is given to: validation, marketing lesson, consumer responses inter-country similarities and dissimilarities including contrasts between Japanese cases and western counterparts.

Jacques Blanchard

Author

This is a long description of some author details.

Oscar Schneersohn

Author

This is a long description of some author details.

H. Hayashi

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Marketing across frontiers

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi

 

June 15, 1998

×

Citation

Blanchard, Schneersohn and Hayashi (1998a, June 15). Marketing across frontiers . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/marketing-across-frontiers-


Research Papers

Chinese frontiers

Catalogue: Congress 2008: Frontiers

Authors: Peter Cooper, Simon Patterson, Katie Zhou, May Qiu, John S. Pawle

Companies: DiagAid Marketing Research Co., Ltd, QRi Consulting Ltd.

September 26, 2008

×

Citation

Cooper, Patterson, Zhou, Qiu and Pawle (2008a, September 26). Chinese frontiers. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/chinese-frontiers


Research Papers

New frontiers of qualitative research

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Tom Morgan, Rachel Abbott

Company: The Behavioural Architects

November 18, 2015

×

Citation

Morgan and Abbott (2015a, November 18). New frontiers of qualitative research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-frontiers-of-qualitative-research


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Blanchard, Schneersohn and Hayashi (1986a, June 15). Marketing across frontiers . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-frontiers-of-qualitative-research