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Marketing across frontiers

Date of publication: June 15, 1986

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi

Abstract:

15 years of experience in developing and implementing market modelling techniques for the management of innovation are examined in the light of marketing across frontiers. Particular focus is given to: validation, marketing lesson, consumer responses inter-country similarities and dissimilarities including contrasts between Japanese cases and western counterparts.

Jacques Blanchard

Author

This is a long description of some author details.

Oscar Schneersohn

Author

This is a long description of some author details.

H. Hayashi

Author

This is a long description of some author details.

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Citation

Blanchard, Schneersohn and Hayashi (1986a, June 15). Marketing across frontiers . ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/marketing-across-frontiers--2778