Resources Library by ANA

Nothing to Fear but Fear Itself

Mountain Dew is an iconic brand and one of the best-selling brands of carbonated soft drinks (CSD) in India. The brand is positioned on the concept of "courage" with the tagline Dar Ke Aage Jeet Hai (Beyond Fear Lies Victory), which has grown to...

Catalogue: Congress 2024

Authors: Ramasubramanian Narayanan, Shobha Prasad

October 1, 2024

Unveiling the Chorus of Modern Society

Our research reveals significant myths and truths about echo chambers in modern Greece. Our findings call for policymakers to create conversational spaces that avoid reinforcing echo chambers. Researchers, as the key players in this process, are...

Catalogue: Congress 2024

Authors: Vassilis (Bill) Kokiopoulos, Christos Grentzelos

October 1, 2024

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024

Authors: Hannah Wright, Daniel Cunill

October 1, 2024

The Others

?The other? is an important concept in both linguistics and social sciences, encompassing the complex dynamics of identity, exclusion and cultural interactions. Identity is a product of the interaction that individuals encounter in their family and...

Catalogue: Congress 2024

Authors: Hellas Saltavarea, Pervin Olgun, Katerina Konstantinou, Sevgi Gul

October 1, 2024

Opening and Welcome

ESOMAR WelcomeJoaquim Bretcha, ESOMAR Director General Local WelcomeAngela Stathopoulou, ESOMAR Representative GreecePresident's AddressRay Poynter, ESOMAR President

Catalogue:

Authors: Joaquim Bretcha, Ray Poynter

Company: ESOMAR

October 1, 2024

Home Ex Machina

Catalogue: Congress 2024

Author:

October 1, 2024

The Human AI Symbiosis

The insight industry faces an existential threat from AIUntil now, technological advancements have primarily enhanced the industry, making tasks simpler, faster and more efficient. Progressions from face-to-face to telephone interviewing and online...

Catalogue: Congress 2024

Authors: David Smith, Adam Riley

October 1, 2024

AI: Perseus or Zeus?

Microsoft is at the epicenter of the AI evolution and has made a commitment to ensure it is used ethically and responsibly. The Microsoft Research and Insights team shares this priority as we add AI to our research toolkit. Like in the Greek myths,...

Catalogue: Congress 2024

Authors: Suhasini Sanyal, Kristin Hamlyn

October 1, 2024

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024

Author: Lyndall Spooner

October 1, 2024