Resources Library by ANA

Panel proliferation and quality concerns

One concern of research users is the possible 'professionalisation' of respondents. Respondents may participate in more than one access panel because they like filling out questionnaires, collecting rewards, or keeping abreast of the surveys of the...

Catalogue: ESOMAR Panel Research Conference 2005

Author: John H. Faasse

April 17, 2005

An exploratory study of the non-participation in the online surveys using access panels

During the last ten years, the evolution of ad hoc studies has been marked by the rise of the surveys carried out on access panels. Studies on access panels have extended to brand image tracking, advertising campaigns, lifestyles and values surveys...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Philippe Jourdan, Valerie Jourdan

April 17, 2005

Data convergence

The key focus of this paper is to outline how different market research disciplines are starting to converge and how the consumer panel is particularly at the heart of this process, reaching this position because of its ability to offer both...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Andrew Czarnowski, Judith Passingham

Company: KANTAR TNS Malaysia

April 17, 2005

Online = research Nirvana?

Whilst online panels can bring significant benefits to research in terms of time, cost, access to complex target groups and the flexibility to use multimedia (amongst others), there is a need to ensure that a number of operational elements are...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Chris Stevens, Tara Jethwani, Delphine Renaud

Company: Kantar

April 17, 2005

Product media index in Hungary

This paper describes a possible way to reduce the risk of a common client requirement, namely 'to know everything from one survey'.Facing the dilemma of unrealistically long questionnaires of single-source surveys from time to time lead us to find a...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Rita Vella, János Bacher

Company: GfK

April 17, 2005

The relevance of quality standards for international online access panels

Early initiatives of many industry bodies (ESOMAR, MRS, ADM, SYNTEC, MOA) have proactively taken initiatives to formulate guidelines for online research. However, as the industry was then still learning how to conduct an online survey, relevant...

Catalogue: ESOMAR Panel Research Conference 2005

Author: A. J. Olivier

April 17, 2005

Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay

With technological advances in consumer panel collection devices and the absolute size of consumer panel samples, analysis applications that integrate behavioral and attitudinal measures are becoming more common place....

Catalogue: ESOMAR Panel Research Conference 2005

Author: Todd Hale

Company: Nielsen

April 17, 2005

Research World (April 2005)

MR too has become increasingly international. The process of adapting the organisation, the concentration and the growth of international research has been client-driven. But just how well does the industry handle diversity in 2005? For several years...

Catalogue: Research World 2005

Author: ESOMAR B.V.

April 1, 2005

Eight foundation stones for successful innovation in market research

This paper shares the insights from continuous primary research over the past three years with 25 leading multinational and large domestic Australian clients exploring their current and emerging needs with respect to market research.The paper...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Mark Sundquist

March 25, 2005