Resources Library by ANA

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024

Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart

Companies: Ricola, Human8

January 1, 1970

Empathy or Emptiness

In the rapidly evolving narrative of our age, artificial intelligence (AI) has taken centre stage, weaving its influence into every facet of conversation, from the boardroom to the water cooler. The sheer velocity of innovation in this space is...

Catalogue: Congress 2024

Authors: Ajay Bangia, Rollo McIntyre, Jim Legg

Company: IPSOS

January 1, 1970

Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024

Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon

Companies: Puratos, IPSOS, University of Savoie Mont Blanc

January 1, 1970

Empowering People Within Canada to Engage in Human Rights

The Canadian Museum for Human rights (CMHR) is the world?s first museum dedicated to human rights. As the CMHR celebrates its 10th anniversary, it is partnering with Humanity, a brand transformation agency, to revitalise and refresh their brand. To...

Catalogue: Congress 2024

Authors: Amy Knowles, Ryan Hughes, Riva Harrison

Companies: Canadian Museum for Human Rights, Research Strategy Group, Humanity

January 1, 1970

The Human AI Symbiosis

The insight industry faces an existential threat from AIUntil now, technological advancements have primarily enhanced the industry, making tasks simpler, faster and more efficient. Progressions from face-to-face to telephone interviewing and online...

Catalogue: Congress 2024

Authors: David Smith, Adam Riley

Companies: Decision Architects, DVL Smith Consulting

January 1, 1970

Supercharge Media Optimisation by Unlocking the Power of Time

Optimising marketing investments to drive sales and ROI is always at the top of any marketing department?s agenda. To achieve maximum effects, marketers need to make the right decisions on how much and where to invest, who to target and when. There...

Catalogue: Congress 2024

Authors: Alfonso Calatrava, Hugo Englund, Jessika Odling, Niclas Ohman

Companies: Meta, Nepa, Nepa Sweden

January 1, 1970

Beyond Screens

The world of market research is constantly changing, seeking new and innovative ways to understand consumer behaviour. While traditional methods like surveys and focus groups have served their purpose, what if the entire process could be redefined?...

Catalogue: Congress 2024

Authors: Anna Trifiro, Mario Ramic, Riccardo Tumminello, Alessandro Imborgia, Ennio Armato

Company: FFIND

January 1, 1970

Mapping Billions of Synthetic Journeys

Catalogue: Congress 2024

Author:

Company: IPSOS

January 1, 1970

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024

Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys

Companies: Diageo, IPSOS

January 1, 1970