Resources Library by ANA

Flash news: EU-US Safe Harbour ends

Join us in this special Government Affairs Matters Flash News webinar looking at the court decision and analysing the impact it will have on market research agencies and their clients. We’ll debunk the myths and talk about the actual impact this...

Catalogue: Webinars 2015

Authors: Kim Smouter-Umans, Howard Fienberg, Alexander Singewald, Michelle Goddard, Abby Devine

June 15, 2015

Flash news: Europe's data protection regulation

With over 92% of Europeans concerned about the collection of personal data on their mobile devices, getting the balance right between the company’s need to collect data and maintaining the trust of consumers and respondents can sometimes be a...

Catalogue: Webinars 2015

Author: Kim Smouter-Umans

June 15, 2015

Putting trackers on the right track

Marketers and brand managers need reliable information to understand today's complex, fast-moving business environments. Tracking studies deliver dynamic views of a changing marketplace. But trackers often mean significant investment. How can you be...

Catalogue: Webinars 2015

Authors: Chris De Angelis, Victor Bergh

Company: Research Now SSI

June 15, 2015

ESOMAR global industry overview

The Global Market Research report 2015 is the 27th annual industry study undertaken by ESOMAR. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected...

Catalogue: Webinars 2015

Authors: Jackie Lorch, Melanie Courtright

June 15, 2015

What market researchers can learn from other creative industries

If you think about a survey question it's simply a message you want people to read and act upon. An advert could be described in exactly the same terms. The difference between the researcher and the advertiser is a matter of focus. In research we...

Catalogue: Webinars 2015

Authors: Jon Puleston, Melissa Moxley

Company: Kantar

June 15, 2015

Create a sensory signature to strengthen your products and brands

Today brands elaborate strategies to create and maintain a very unique and unfailing connection with their faithful consumers. A thrilling sensory and emotional experience lived during the product usage is the most decisive key factor of the...

Catalogue: Webinars 2015

Authors: Lise Dreyfuss, Isabelle Marx

Company: Biofortis SAS

June 15, 2015

Application of passive online data

This webinar examines the breath of data that can be derived from an online panel, with a particular focus on extracting value from passive data.The skill of the online data practitioner is in developing a sense of when to ask and when to observe....

Catalogue: Webinars 2015

Authors: Pepe Tomás, Joaquim Bretcha

Company: Netquest

June 15, 2015

Political buzz

The rise in use of social media platforms presents Market Researchers with exciting new ways of obtaining insights into consumer thinking, opinions and attitudes towards events of the day. Very little proven research has been conducted utilizing...

Catalogue: Webinars 2015

Authors: Wale Omiyale, Pete Cape

June 15, 2015