Abstract:

This webinar examines the breath of data that can be derived from an online panel, with a particular focus on extracting value from passive data. The skill of the online data practitioner is in developing a sense of when to ask and when to observe. This skill is incorporated in the research design process for determining the type of data that will be most useful in answering the research problem. We can then also use this consideration for determining sample size. The webinar will follow the journey of transforming raw data into key statistics for decision makers. In so doing, we will examine the key decision steps for data collection and transformation along this journey.