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Research papers

Enhancing the contribution of research to central government advertising

This paper covers the general approach and research methods employed in evaluating the effectiveness of a specific central government advertising campaign. The advertising was conducted on a regional basis covering 2 T.V. areas and their...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Clare Chardin, David McCallum
June 15, 1983
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Citation

Chardin and McCallum (1983a, June 15). Enhancing the contribution of research to central government advertising. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/enhancing-the-contribution-of-research-to-central-government-advertising


Research papers

Evaluating tourism at a 'last frontier'

This paper describes the first comprehensive survey of travel conducted in the Northern Territory of Australia. As with many countries with small populations but many features of national and historical interest to travellers, tourism is very...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: David T. Bottomley, George Rennie
June 15, 1983
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Citation

Bottomley and Rennie (1983a, June 15). Evaluating tourism at a 'last frontier'. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/evaluating-tourism-at-a-last-frontier-


Research papers

Forecasts in pharmaceutical product-groups

The findings presented in this performance refer to the sales-development of pharmaceutical product-groups in national markets. All findings are based on experimental experiences, combined with our know-how in long range forecasts. By the here...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Lothar W. Schirp
June 15, 1983
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Citation

Schirp, L. W. (1983a, June 15). Forecasts in pharmaceutical product-groups. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/forecasts-in-pharmaceutical-product-groups


Research papers

Train offering in long-distance passenger traffic of Finnish state railways in 1987

On the basis of the survey results discussed and the passenger flow prognoses, the team has designed the timetables for the intercity passenger trains 1987. The planning was preceded by a definition of the future four intercity train types: ordinary...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Ritva Temonen
June 15, 1983
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Citation

Temonen, R. (1983a, June 15). Train offering in long-distance passenger traffic of Finnish state railways in 1987. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/train-offering-in-long-distance-passenger-traffic-of-finnish-state-railways-in-1987


Research papers

Videotex: A new means of service and communication

The experiment proposed by Direction Generale des Telecommunication to 180 advertising companies ended in January 1983. Such a first experiment is heralding others more or less ambitious of the same kind, which is why it is now interesting to draw...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Anne Pugnet
June 15, 1983
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Citation

Pugnet, A. (1983a, June 15). Videotex: A new means of service and communication . ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/videotex-a-new-means-of-service-and-communication-


Research papers

The increasing divorce rate

The emotional and financial upheavals occasioned by separation and divorce have lasting effects in many areas including peoples' behaviour and attitudes as consumers, even after they are re-married. Some of these changes are essentially functional as...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Tony Copeland, Susan Holder
June 15, 1983
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Citation

Copeland and Holder (1983a, June 15). The increasing divorce rate. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/the-increasing-divorce-rate


Research papers

Research into the complex nature of the holiday choice process

The paper puts forward the twin views that: A) the consumer does not normally take into consideration all the potential alternatives, nor does he make all the decisions necessary in any positive sense - many of the decisions are foregone conclusions....

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Peter B. Hodgson
June 15, 1983
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Citation

Hodgson, P. B. (1983a, June 15). Research into the complex nature of the holiday choice process. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/research-into-the-complex-nature-of-the-holiday-choice-process


Research papers

The contribution of research to new product development in package tour operating

This paper describes the varying roles of market research in the development of new package holiday products and the contribution research has made to this process at Thomson Holidays. Following a short introduction, the paper goes on to discuss the...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Cathy Riley
June 15, 1983
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Citation

Riley, C. (1983a, June 15). The contribution of research to new product development in package tour operating. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/the-contribution-of-research-to-new-product-development-in-package-tour-operating


Research papers

How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated

The city of Lahti offered a site for a new hotel in a city where there was already overcapacity of hotel rooms, and where the prospects of natural growth of tourism did not encourage construction of any new capacity. However, one of the local hotels...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Reino E. Routamo
June 15, 1983
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Citation

Routamo, R. E. (1983a, June 15). How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/how-the-possibilities-for-new-market-segments-for-a-planned-hotel-in-lahti-finland-were-investigated