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Research papers

Freeze Fraudster!

Data quality is and will always be at the top of researchers' mind in the insights industry. How in today's ever-evolving climate can you trust that your data is reliable? Even though this issue has grown and changed over time,it remains...

Catalogue: Congress 2022: 75th Anniversary
Authors: Lisa Wilding-Brown, Sandy Casey, Rich Ratcliff
Companies: InnovateMR, OpinionRoute
September 23, 2022
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Citation

Wilding-Brown, Casey and Ratcliff (2022a, September 23). Freeze Fraudster!. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/freeze-fraudster-


Research papers

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary
Author: Priyanka Bhargav
Company: Flipkart Internet Pvt Ltd
September 23, 2022
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Citation

Bhargav, P. (2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/flip-the-coin


Research papers

Adding up to Survival

In the fight against climate change, the holy grail is net zero carbon emissions. Reaching net zero by 2050will require dramatic, tangible changes for which Canadians are ill-prepared. At the same time, the challengeof biodiversity loss risks being...

Catalogue: Congress 2022: 75th Anniversary
Authors: Sarah Roberton, James Boothroyd
Companies: Environics Research Group Ltd., EcoAnalytics
September 23, 2022
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Citation

Roberton and Boothroyd (2022a, September 23). Adding up to Survival. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/adding-up-to-survival


Research papers

Algorythms for Glocal Effectiveness

Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...

Catalogue: Congress 2022: 75th Anniversary
Authors: Begonia Fafian, Javier Quinones, Patricia Olivares
Companies: The Coca-Cola Company , Foster & Flow
September 23, 2022
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Citation

Fafian, Quinones and Olivares (2022a, September 23). Algorythms for Glocal Effectiveness. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/algorythms-for-glocal-effectiveness


Research papers

Becoming a World's First! Making Carbon Neutrality a Reality

Maple Leaf Foods (MLF), Canada?s largest prepared meats and poultry producer, is on a mission to be the mostsustainable protein company on Earth; but how should they communicate this? What messages and claimswould be relevant and believable to...

Catalogue: Congress 2022: 75th Anniversary
Authors: Amy Knowles, Darlene Macdonald
Companies: RESEARCH STRATEGY GROUP Inc, Maple Leaf Foods
September 23, 2022
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Citation

Knowles and Macdonald (2022a, September 23). Becoming a World's First! Making Carbon Neutrality a Reality. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/becoming-a-world-s-first-making-carbon-neutrality-a-reality


Research papers

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary
Author: Ritanbara Mundrey
Company: Nestle
September 23, 2022
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Citation

Mundrey, R. (2022a, September 23). Sounds with Soul. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/sounds-with-soul


Research papers

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary
Authors: Adriana Rocha, Thyago Simoes, Claudia da Matta Furniel
Companies: eCGlobal Solutions, Itau Unibanco
September 23, 2022
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Citation

Rocha, Simoes and da Matta Furniel (2022a, September 23). Itau Digital iLab: Combining Digital Platforms with Design Methods . ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/itau-digital-ilab-combining-digital-platforms-with-design-methods-


Research papers

Data, Technology, People and Environment

A private company has stepped up to fill the gap in waste management in Nigeria while simultaneouslyworking to address underlying social and economic issues.

Catalogue: Congress 2022: 75th Anniversary
Authors: Busola Boyle-Komolafe, Adekemi Adediwura Omisakin, Ifeoma Precious Anyanwu, Victor Boyle-Komolafe
Companies: Versa Research, GIVO Africa
September 23, 2022
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Citation

Boyle-Komolafe, Omisakin, Anyanwu and Boyle-Komolafe (2022a, September 23). Data, Technology, People and Environment. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/data-technology-people-and-environment


Research papers

The Role of Research in Powering What Matters In DEI

The global events of the last few years have clearly had a tremendous impact on society, especially when it comesto recognising the wide array of diversity across the globe. Over the past few years, we have been challenged tothink about the way we...

Catalogue: Congress 2022: 75th Anniversary
Authors: Michaela Mora, Damion Taylor, Kerry Edelstein
Companies: Research Narrative, Relevant Insights, Prometheus Digital
September 23, 2022
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Citation

Mora, Taylor and Edelstein (2022a, September 23). The Role of Research in Powering What Matters In DEI. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/the-role-of-research-in-powering-what-matters-in-dei