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Videos

Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Melissa Yow, Nick Clarke, Carissa Cater
November 22, 2023
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Citation

Yow, Clarke and Cater (2023a, November 22). Targeted Curiosity at Cathay Pacific . ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/targeted-curiosity-at-cathay-pacific--12350


Videos

Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty
November 22, 2023
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Citation

Kuzmina, Sismey, Imandar, Do and Delahunty (2023a, November 22). Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia? . ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/cansynthetic-ai-avatars-12320


Videos

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong
November 22, 2023
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Citation

Koppens, Brar, Tan and Chong (2023a, November 22). Unlocking Channel Insights via Open Data. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/unlocking-channel-insights-via-open-data-12353


Videos

Drive Innovation Success by Humanising AI

In today?s era of rapid technological change, two words effortlessly capture the force that is shaping tomorrow: artificial intelligence (AI). While nearly every industry is beginning to adopt AI, optimal applications for new product development are...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Colin Ho, Jiongming Mu
November 22, 2023
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Citation

Ho and Mu (2023a, November 22). Drive Innovation Success by Humanising AI . ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/drive-innovation-success-by-humanising-ai--12334


Videos
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Citation

Courtright, M. (2023a, November 13). The Intersections of Data quality and AI. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/the-intersections-of-data-quality-and-ai


Videos
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Citation

Verhaeghe, A. (2023a, November 13). Is synthetic data the future for market research. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/is-synthetic-data-the-future-for-market-research


Videos
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Citation

(2023a, November 13). Generative AI Current Limitations, future promises. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/generative-ai-current-limitations-future-promises


Videos

Taming Generative AI

Catalogue: AI Forum
Author:
November 13, 2023
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Citation

(2023a, November 13). Taming Generative AI. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/taming-generative-ai


Videos

Generative AI Current Limitations, future promises

Catalogue:
Author:
Company: IPSOS
November 13, 2023
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Citation

(2023a, November 13). Generative AI Current Limitations, future promises. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/generative-ai-current-limitations-future-promises