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Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Date of publication: November 22, 2023

Catalogue: Asia Pacific 2023 - Innovation

Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty

Abstract:

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys. This paper showcases findings from a cutting-edge experimental study on the effective incorporation of synthetic video AI avatars (of researchers and/or research moderators), into quantitative consumer research in Asia. A video AI avatar is an AI-generated synthetic actor that looks and sounds exactly like a real person.

Alexandra Kuzmina

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Mark Sismey

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Mihir Imandar

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Bao Do

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Conor Delahunty

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Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Catalogue: Asia Pacific 2023 - Innovation

Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty

 

November 22, 2023

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Citation

Kuzmina, Sismey, Imandar, Do and Delahunty (2023a, November 22). Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia? . ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/can-synthetic-ai-avatars-help-increase-survey-engagement-and-deliver-better-data-quality-in-asia-


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Sato, Takeshita and Sekii (2020a, November 02). Can AI bring better insight than humans?. ANA - ESOMAR. Retrieved March 17, 2025, from


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Kuzmina, Sismey, Imandar, Do and Delahunty (2023a, November 22). Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia? . ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies-