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Research reports

Qualitative research for creative development of a national girobank symbol

National Girobank is in some doubt as to the continuedefficacy of the existing logo- 'G' - of NationalGiro in terms of impact and memorability and itscommunications. In the light of the change in name of the organizationfrom National Giro to National...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research for creative development of a national girobank symbol. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-for-creative-development-of-a-national-girobank-symbol


Research reports

Qualitative research on Cadbury corporate image

Evidence from various sources suggests that the imageof Cadbury Typhoo may be declining. Many of thegroup' s brands are in second place and declining.Recent trade opinions suggest a lack of confidencein the group.As a result, an advertising campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research on Cadbury corporate image. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-cadbury-corporate-image


Research reports

Qualitative research into advertising developments for Continental Quilts

The developments of the Slumberdown press advertisinghave now reached their final execution, and it isnecessary to bring the television advertising to thesame stage.Accordingly, it was decided to pre-test thetelevision advertising (in animatic form)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
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Citation

, C. (1978a, October 01). Qualitative research into advertising developments for Continental Quilts. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-developments-for-continental-quilts


Research reports

Research report into employer imagery

The aims of the research reported here were: 1. To gauge the advantages and disadvantages relatedto working locally or in Central London; 2. To assess the awareness of Dixons in relationto other local stores, namely Argos, Greens, and Foursquare;3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
×

Citation

, C. (1978a, October 01). Research report into employer imagery. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/research-report-into-employer-imagery


Research reports

Consumer attitudes towards butter

The agency is searching for inputs for a new campaign for Anchor and feels that the optimum route tofollow: is in identifying and exploiting a basic benefit of butter that can be used as the exclusiveproperty of Anchor. Hence, research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
×

Citation

, C. (1978a, October 01). Consumer attitudes towards butter. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/consumer-attitudes-towards-butter


Research reports

Knorr quick soups: 1978/9 'quick bite' commercial

The objectives for the present research were toexplore the reactions of instant soup users to theQuick Bite commercial and ascertain whether what iscommunicated by the advertisement is in line withthe advertising objectives. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
×

Citation

, C. (1978a, October 01). Knorr quick soups: 1978/9 'quick bite' commercial. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/knorr-quick-soups-1978-9-quick-bite-commercial


Research reports

Palitoy Little Villagers concept development

In order to max1m1se the Palitoy range, OBM hasevolved the concept of 'Little Villagers' ratherthan 'The Family' or 'Happy Families'. It isfelt to have more potential for both imaginative and creative play situations and for future range development....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
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Citation

, C. (1978a, September 01). Palitoy Little Villagers concept development. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/palitoy-little-villagers-concept-development


Research reports

Qualitative research on Impulse

Impulse, a perfumed deodorant, is marketed successfullyin various other countries. The Company has decidedto test market the brand in the UK. There is atpresent no similar product on the market, so Impulsewill have to create its own market.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
×

Citation

, C. (1978a, September 01). Qualitative research on Impulse. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-impulse


Research reports

Basic qualitative research on strategy & concepts

This research was conducted to make an in-depth study ofconsumer attitudes, beliefs and motivations in buying margarine, in order to establish possible strategies forpromoting Kraft margarines. As aids, several concepts andnew product ideas were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
×

Citation

, C. (1978a, September 01). Basic qualitative research on strategy & concepts. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/basic-qualitative-research-on-strategy-concepts