Finding the 80% rotten apples in your innovation pipeline

Date of publication: September 15, 2020

Abstract:

"I fully trust the predictions of product pre-testing. It is well-invested money!"
In a nutshell, that's the change in perception among CEOs which would delight us.

Imagine if you could test products before placing them in your sales channels in such a way that you could precisely predict whether the product would be a flop or not. Imagine if you could gather consumer feedback so precisely that you could understand exactly what consumers like and dislike about your product. And finally, imagine that there is a way to evaluate consumer feedback in a scalable and automated way to generate high pre-testing ROI.

But how to do that? We found a solution by leveraging the power of semantic analytics and combining it with classic closed-survey questions to a powerful predictive algorithm that enabled us to avoid millions and change our CEOs' perceptions.

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