Abstract:

A forecast is the summary of all of the qualitative and quantitative, primary and secondary research on an issue, therapeutic class, or business opportunity. The forecast represents the best judgment of the market research group which combines market research results with experience, intuition, common sense, knowledge of the market place, and a good crystal ball. Forecasts drive key business decisions! In a recent decision of whether or not to form a project team for a new product, the scientists told us that much of the decision was going to be based on our forecast of the product's potential.