Resources Library by ANA

Point of purchase insights

This paper shows that a detailed insight into how shoppers decide what to buy, and how they actually browse and shop, can lead to better, more efficient and easier to shop in-store papers for fast moving consumer goods. This paper also describes the...

Catalogue: Retail 2007

Authors: Toon van Galen, Montse Ratera

Company: Ratera & van Galen

February 19, 2007

What's the future of category management?

It is our opinion that the category management initiative, as a whole, has not unfolded as we had expected 15 years ago. With the benefit of hindsight, it is unlikely that it would proceed in such a fairytale fashion.The road to adoption of category...

Catalogue: Retail 2007

Author: Stephen P. Needel

February 19, 2007

What's going on in your bedroom?

Can you imagine the response rate you would get as a 35 year old researcher asking an 18 year old girl if she would show you her bedroom? So when asked to develop a new retail concept for a furniture retailer we immediately understood we would need...

Catalogue: Retail 2007

Author: Philip De Wulf

Company: Ipsos MRBI

February 19, 2007

Loyalty card databases

The paper describes how the development of store loyalty programmes enabled the emergence of a new kind of data allowing analysis of consumer behaviour at the point of sale.This information is of course first used to develop purchases of the store's...

Catalogue: Retail 2007

Authors: Matthieu Jolly, Laurent Battais

Company: MarketingScan

February 19, 2007

Optimal assortment and planogram development

Adopting a reach optimising approach to category assortment development presents significant advantages over a simplistic volume based solution. In evaluating category reach, however, we must take into account both the purchase and consumption...

Catalogue: Retail 2007

Author: Ian Addie

Company: Nunwood

February 19, 2007

Shoppers at the heart of multi channel strategy

This paper analyses the current purchasing behaviour of shoppers in 14 countries and, in particular, their usage of different channels (on-line and bricks and mortar, retail channels) and the implications this has for companies to develop...

Catalogue: Retail 2007

Authors: Mark Burgess, Susanne Goller

Company: Ipsos MRBI

February 19, 2007

Actionable shopper insights

This paper outlines work done to determine the success of a new category segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques. Setting clear objectives and identifying key performance...

Catalogue: Retail 2007

Author: Neil Sangster

Company: Nielsen

February 19, 2007

Respondent authenticity

It has long been an unsolved problem of online market research conducted by means of Access panel sample surveys, that there has been no possibility to verify whether a participant in a survey is really the same who was requested to take part in the...

Catalogue: Panel Research 2007

Authors: Christoph Irmer, Bernd Wachter

Company: PSYMA GROUP AG

February 15, 2007

Revue Française du Marketing (Février 2007)

Le thème du marketing politique présenté en deux numéros, publiés respectivementen décembre 2006 et février 2007, répond à plusieurs exigences de laRevue Française du Marketing.À propos de la collection:La Revue...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

February 1, 2007