Optimal assortment and planogram development

Date of publication: February 19, 2007

Catalogue: Retail 2007

Company: Nunwood

Author: Ian Addie

Abstract:

Adopting a reach optimising approach to category assortment development presents significant advantages over a simplistic volume based solution. In evaluating category reach, however, we must take into account both the purchase and consumption occasions of the shopper base. This can only effectively be done via primary research employing a direct substitution exercise.

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