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Optimal assortment and planogram development

Date of publication: February 19, 2007

Catalogue: Retail 2007

Company:

Author: Ian Addie

Abstract:

Adopting a reach optimising approach to category assortment development presents significant advantages over a simplistic volume based solution. In evaluating category reach, however, we must take into account both the purchase and consumption occasions of the shopper base. This can only effectively be done via primary research employing a direct substitution exercise.

Ian Addie

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Research Papers

Range and assortment policies

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Patrick McAnally

 

August 1, 1975

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Citation

McAnally, P. (1975a, August 01). Range and assortment policies. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/range-and-assortment-policies


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Can you reduce product assortment?

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Stephen P. Needel

 

April 19, 2005

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Needel, S. P. (2005a, April 19). Can you reduce product assortment? . ANA - ESOMAR. Retrieved May 13, 2025, from


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Research for more effective product assortment decisions

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: René Striekwold, Wytze J. Feringa, Rob R. van den Heuvel

Company: Philips International

June 15, 1984

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Citation

Striekwold , Feringa and van den Heuvel (1984a, June 15). Research for more effective product assortment decisions. ANA - ESOMAR. Retrieved May 13, 2025, from


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Citation

Addie, I. (2007a, February 19). Optimal assortment and planogram development. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-for-more-effective-product-assortment-decisions