Resources Library by ANA

SkyView

Two major issues facing television audience research are the requirement to measure fragmented audiences accurately and the demand for measures of return on investment. This paper outlines a new development using set top box data. With the help of...

Catalogue: ESOMAR Panel Research Conference 2005

Author: Julian Dobinson

April 17, 2005

Use of multiple technology platforms in consumer panels

Today, the traditional pen and paper method of data collection in consumer panels faces many problems.The paper describes how to use technology to cope with these problems. New technology can be used in improving the quality of data, speeding up the...

Catalogue: ESOMAR Panel Research Conference 2005

Author: Dinko Svetopetric

Company: GfK

April 17, 2005

New ways of panel recruiting

This article reports on motivation in the process of online access panel recruitment and its impact on return rates, quantity of open answers and the time spent in answering the survey.The thesis is that motivation is a selection filter for the...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Otto Hellwig, Stefan Vosskötter

April 17, 2005

Online access panel and effects on response rates with different types of incentives

The paper describes the most important parameters that influence the response rate of an online access panel.It also includes the results of a comparative study which analyses the dependency of click rates, drop out rates and finally response rates...

Catalogue: ESOMAR Panel Research Conference 2005

Author: Boris von Heesen

April 17, 2005

To build, or not to build? That is the question

After approximately a decade of evolution, the Internet has become an integral part of most people's lives. As a result, online market research has seen a substantial increase in market acceptance among businesses and the general public. At the heart...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Alex Gofman, Roseanne Luth

Companies: Luth Research, Moskowitz Jacobs Inc.

April 17, 2005

Effects of frequent participation on panellists' responses

This paper addresses the impact of frequent responders on online panel research.Results from two studies are reported, comparing the demographics and survey responses of panel members who are frequent survey responders to those of less frequent...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Linda Piekarski, Terrence Coen, Jacqueline Lorch

Company: Research Now SSI

April 17, 2005

Online panels require expertise and knowledge far beyond the traditional market research skill set

This paper details how online panels require input from many disciplines outside normal market research practice and, most interestingly, involves what, to many, is the antithesis of market research, namely direct marketing.The paper solely refers to...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Alexander Braun, Chris Whittle

April 17, 2005

Understanding the dynamics of quantity and quality of response in consumer online research

This paper explores the dynamics of online panel response behavior in terms of both quality and quantity.The result is a set of learnings on ways in which panel usage, management and recruitment can be optimized to produce a high quality experience...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Paul Oosterveld, Kyle Derr, Michael Foley

April 17, 2005

Conducting representative online research

Conducting representative online market research requires three preconditions: high internet penetration among the survey population; a reliable sampling frame (e.g., an access panel); valid sampling (and weighting) procedures.Based on experiences...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Mads Stenbjerre, Jens N. Laugesen

April 17, 2005