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Research papers

Efficiency VS. effectiveness in online research

This paper demonstrates through a case one way to integrate traditional inferential research based on random sampling with the more recent online research based on (self-selected) panels, thereby making use of the strengths of both approaches. The...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Carsten Stig Poulsen
June 1, 2001
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Citation

Poulsen, C. S. (2001a, June 01). Efficiency VS. effectiveness in online research . ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/efficiency-vs-effectiveness-in-online-research-


Research papers

Exploiting analytical advances

This paper considers the implications of new analytic advances on Internet-based surveys of non-random samples. The empirical evidence presented indicate that Internet-based forecasts in the 2000 U.S. elections were two times more accurate than...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: George Terhanian, Renee Smith, John Bremer, Randall K. Thomas
Company: Harris Interactive (Europe)
June 1, 2001
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Citation

Terhanian, Smith, Bremer and Thomas (2001a, June 01). Exploiting analytical advances . ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/exploiting-analytical-advances-


Magazines

Research World (June 2001)

The Asian economic crisis is over, some say, or is the worst yet to come? The storm is still raging but market research in the Asian Pacific is doing fine.The industry is able to recover faster than other industries and even in the less developed...

Catalogue: Research World 2001
Author: ESOMAR B.V.
June 1, 2001
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Citation

B.V., E. (2001a, June 01). Research World (June 2001). ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/research-world-june-2001-


Research papers

Worldwide online measurement

The papers for this edition of Online Audience Measurement suggest that research into the performance of this new medium is beginning to present itself in a more established way. There is less discussion about possibilities and rather more focus on...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Adam Phillips
June 1, 2001
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Citation

Phillips, A. (2001a, June 01). Worldwide online measurement. ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/worldwide-online-measurement


Research papers

Evaluating the use of banner advertising in strengthening brand relationship

This paper studies the role of online advertising’s most popular tool – the banner advertisement – in the brand-building task. The paper seeks to examine whether banners are able to communicate brand values concomitant to which banners...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Kartikeya Kompella
June 1, 2001
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Citation

Kompella, K. (2001a, June 01). Evaluating the use of banner advertising in strengthening brand relationship. ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/evaluating-the-use-of-banner-advertising-in-strengthening-brand-relationship


Case studies

Make a wish

To date, the majority of research metrics have been largely geared towards direct marketers. Recently more tools are becoming available to allow organizations to measure the brand effectiveness of their online campaigns using relevant metrics such as...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Ethan Rapp, Mainak Mazumdar, Julie Hootkin
June 1, 2001
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Citation

Rapp, Mazumdar and Hootkin (2001a, June 01). Make a wish. ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/make-a-wish


Research papers

Making better media decisions

This paper is an update of the Advertising Research Foundation's historic 1961 monograph "Toward Better Media Comparisons". It has been revised to include new levels of paid media performance attentiveness, persuasion and response and to consider new...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Erwin Ephron, Bill Harvey, Denman Maroney, Bill Moran, Jim Spaeth
June 1, 2001
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Citation

Ephron, Harvey, Maroney, Moran and Spaeth (2001a, June 01). Making better media decisions . ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/making-better-media-decisions-


Research papers

What makes people like, and click on, an Internet banner

In order to answer questions concerning factors affecting click-through rate and to compare them to factors affecting intention to click and attitude toward the ad, the authors of this paper summarize two separate studies that they have performed....

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Mohamed Saber Chtourou, François Guérin
Company: Ipsos MRBI
June 1, 2001
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Citation

Chtourou and Guérin (2001a, June 01). What makes people like, and click on, an Internet banner. ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/what-makes-people-like-and-click-on-an-internet-banner


Research papers

Caught in the web

The author recently analyzed Nielsen//NetRatings reach, frequency and click-through data for several popular Internet domains. The purpose of the analysis was to determine how excessive frequency of exposure to banner ads impacts click-through...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Craig T. Gugel
June 1, 2001
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Citation

Gugel, C. T. (2001a, June 01). Caught in the web. ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/caught-in-the-web