Research World (June 2001)

Date of publication: June 1, 2001

Catalogue: Research World 2001

Author: ESOMAR B.V.

Abstract:

The Asian economic crisis is over, some say, or is the worst yet to come? The storm is still raging but market research in the Asian Pacific is doing fine.The industry is able to recover faster than other industries and even in the less developed countries, market research means business. And there is a bright future, according to John Smurthwaite, who reports to Research World from the heart of Asia.

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