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Research papers

New economy, new marketing, new research

This Conference addresses the future of Market Research and what we can do to enhance our role in these new times when so many areas are being redefined.

Catalogue: Latin America 2001
Author: José Ignacio Wert
May 1, 2001
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Citation

Wert, J. I. (2001a, May 01). New economy, new marketing, new research. ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/new-economy-new-marketing-new-research


Research papers

The contribution of qualitative research to the presidential campaign of Vicente Fox

Within the framework of theoretical and methodological reflection about the discussion group, this paper describes how qualitative research was used in the campaign of Vicente Fox, the new President of Mexico. Qualitative research provided the...

Catalogue: Latin America 2001
Authors: Guido Lara, Soledad Rojas
May 1, 2001
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Citation

Lara and Rojas (2001a, May 01). The contribution of qualitative research to the presidential campaign of Vicente Fox. ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-research-to-the-presidential-campaign-of-vicente-fox


Magazines

Research World (May 2001)

The Reader's Digest Association Inc is a global leader in publishing and direct marketing, whose object is to create and deliver products that inform, enrich, entertain and inspire people of all ages and cultures. The Company's flagship magazine,...

Catalogue: Research World 2001
Author: ESOMAR B.V.
May 1, 2001
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Citation

B.V., E. (2001a, May 01). Research World (May 2001). ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/research-world-may-2001-


Research papers

The prognosis of the past and remembrance of the future

During most of the 20th century there was no tradition in Mexico of surveying public opinion and social affairs. Aside from isolated experiences, the fields of sociology and applied social research did not cultivate public opinion measuring as an...

Catalogue: Latin America 2001
Author: Alejandro Garnica Andrade
May 1, 2001
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Citation

Andrade, A. G. (2001a, May 01). The prognosis of the past and remembrance of the future. ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/the-prognosis-of-the-past-and-remembrance-of-the-future


Magazines

Revue Française du Marketing 2001 (N. 185)

La recherche de la qualité est devenue une préoccupation majeure et incontournable. Elle se manifeste dans tous les secteurs d'activité, en particulierdans les services fournis aux particuliers et auxentreprises. Dans ce numéro de la...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2001
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Citation

, A. (2001a, May 01). Revue Française du Marketing 2001 (N. 185). ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2001-n-185-


Research papers

From pillage to association

This paper examines the recent changes with respect to Spain’s image in Latin America, related to its prominent position as foreign investor in the region. The interest of this topic lies in several aspects. The first is macroeconomic and...

Catalogue: Latin America 2001
Authors: Gastón Martínez Heres, Paulo Carramenha
May 1, 2001
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Citation

Heres and Carramenha (2001a, May 01). From pillage to association. ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/from-pillage-to-association


Research papers

Hispanic Internet usage in perspective

Is there a Hispanic Internet model? Do Mexicans behave the same as Hispanics in the United States or Spaniards in Europe? Are there any correlations between culture and online behavior? How much do the socio-demographics of a country affect online...

Catalogue: Latin America 2001
Authors: Jim Hatch, Sigisbert Ratier
May 1, 2001
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Citation

Hatch and Ratier (2001a, May 01). Hispanic Internet usage in perspective. ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/hispanic-internet-usage-in-perspective


Research papers

Static and dynamic models in clients satisfaction studies

Setting toll charges involves one of the most important rights of the free citizen in a democratic regime: the freedom to come and go. This paper proposes a model for toll pricing which would maximize satisfaction of the many user types, as well as...

Catalogue: Latin America 2001
Authors: Nelson Acar Filho, Armando Carradore, Sueli Daffre Carvalho, Mário Mattos, Clifford Alexander Young, Michael Paul Zeitlin
May 1, 2001
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Citation

Filho et al. (2001a, May 01). Static and dynamic models in clients satisfaction studies . ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/static-and-dynamic-models-in-clients-satisfaction-studies-


Research papers

Brand building in the new frontier

Streaming Media is the generic name for software solutions that allow the delivery of audio and video content over the Web. An exciting new online advertising medium involves using Streaming Media to present videostyle advertisements to Internet...

Catalogue: Latin America 2001
Authors: Fabian Hernandez, Susan Blank
Company: KANTAR TNS Malaysia
May 1, 2001
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Citation

Hernandez and Blank (2001a, May 01). Brand building in the new frontier. ANA - ESOMAR. Retrieved December 27, 2025, from


https://ana.esomar.org/documents/brand-building-in-the-new-frontier