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Research papers

From identifying need states to testing in virtual reality

Category management (CM) presents challenges to suppliers and retailers which are further exaggerated by efficient consumer response (ECR). The benefits of category management for supplier organisations are maximised when a purchase marketing...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Maureen Johnson, Paula Felice
September 1, 1998
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Citation

Johnson and Felice (1998a, September 01). From identifying need states to testing in virtual reality . ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/from-identifying-need-states-to-testing-in-virtual-reality-


Research papers

Data mining VS. conventional analysis

The paper performs a comparison of data mining tools with conventional tools. It is focused on the analysis of issues such as if the new techniques are better than the older ones if so in which sense and when we should apply them. The effort is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Luiz Sá Lucas
September 1, 1998
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Citation

Sá Lucas, L. (1998a, September 01). Data mining VS. conventional analysis . ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/data-mining-vs-conventional-analysis-


Research papers

Statistic and significance testing

Statistics may be defined as ‘the collection, analysis and interpretation of numerical data’. As market research is concerned mostly with counting and measuring, it is not surprising that the theory of statistics can play an important part...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Paul Harris
September 1, 1998
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Citation

Harris, P. (1998a, September 01). Statistic and significance testing. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/statistic-and-significance-testing


Research papers

The psychology of decision making

The psychology of judgement and decision making is a discipline dedicated to understanding the process which underlie people's judgements and decisions. This paper introduces some of the research findings and demonstrates how they can be applied to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Boaz Mourad
September 1, 1998
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Citation

Mourad, B. (1998a, September 01). The psychology of decision making . ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/the-psychology-of-decision-making-


Research papers

You just do not understand!

For the sake of consistency across markets in today's global environment are we as researchers becoming insensitive to the subtle variations that exist in respondents' understanding and processing of the questions we pose to them? This question is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Sonia Pall, Neerja Wable
September 1, 1998
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Citation

Pall and Wable (1998a, September 01). You just do not understand! . ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/you-just-do-not-understand-


Research papers

Getting to the future faster

The philosophy behind the Delphi Technique for forecasting is to gather a group of experts all of whom have different perspectives on the issue being studied. Through a series of iterative surveys and discussions the learning of the group is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Alecia S. Helton
September 1, 1998
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Citation

Helton, A. S. (1998a, September 01). Getting to the future faster . ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/getting-to-the-future-faster-


Research papers

Government and social research

Research used to describe or understand a situation is the general topic of this section. Government and other social research is embedded into a setting which includes market modelling, brand equity, media audience research, financial research,...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Peter Mohler
September 1, 1998
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Citation

Mohler, P. (1998a, September 01). Government and social research . ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/government-and-social-research-


Research papers

Market research and democracy

This chapter addresses the critical question of how market research can develop at a point in time when more and more consumer consultation mechanisms are being developed. The question we face is whether market research as a discipline will be...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Peter Cooper
September 1, 1998
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Citation

Cooper, P. (1998a, September 01). Market research and democracy. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/market-research-and-democracy


Research papers

Marketing to men in the millennium

This paper deals with the issues and questions of foreseeing the future and forecasting men's behaviour and attitudes. Specifically it presents the way we can use the input of the latest global RIO (Research International Observer) project to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Panos Assiotis, David Jones
September 1, 1998
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Citation

Assiotis and Jones (1998a, September 01). Marketing to men in the millennium. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/marketing-to-men-in-the-millennium