Abstract:

In complete contrast to those media surveys which focus on media consumers, this paper aims to reveal the other side of the coin, by taking a closer look at MNCs {media non-consumers). The field selected for analysis is an area small in size but complex in nature (the Basque country), and the survey covers an extended period of time (fifteen years). The resulting project makes it possible to gain an overall impression of this group of people who live outside the reach of the media.