Abstract:
This chapter is intended to help understand the intricacies of what market research in the specific population of children and youth means and implies, and to give guidance in choosing and applying appropriate research techniques.
Research Papers
Human life cycle
Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: Umesh Kothari
 
October 22, 1997
Research Papers
How to advertise effectively to children and youth?
Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: Glen Smith
 
October 22, 1997
Research Papers
The new generasiansâ¢
Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Anthony Dobson, Duncan Morris
Company: Nielsen
June 15, 1998
