
Date of publication: September 1, 1998
Abstract:
This chapter is intended to help understand the intricacies of what market research in the specific population of children and youth means and implies, and to give guidance in choosing and applying appropriate research techniques.
This is a long description of some author details.
This is a long description of some author details.
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Melzer-Lena and Middelmann-Motz (1998a, September 01). Research among children . ANA - ESOMAR. Retrieved May 13, 2025, from
https://ana.esomar.org/documents/research-among-children-