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Research among children

Date of publication: September 1, 1998

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Brigitte Melzer-Lena, Astrid V. Middelmann-Motz

Abstract:

This chapter is intended to help understand the intricacies of what market research in the specific population of children and youth means and implies, and to give guidance in choosing and applying appropriate research techniques.

Brigitte Melzer-Lena

Author

This is a long description of some author details.

Astrid V. Middelmann-Motz

Author

This is a long description of some author details.

Research Papers

Human life cycle

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Umesh Kothari

 

October 22, 1997

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Citation

Kothari, U. (1997a, October 22). Human life cycle . ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/human-life-cycle-


Research Papers

How to advertise effectively to children and youth?

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Glen Smith

 

October 22, 1997

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Citation

Smith, G. (1997a, October 22). How to advertise effectively to children and youth?. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/how-to-advertise-effectively-to-children-and-youth-


Research Papers

The new generasians™

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Anthony Dobson, Duncan Morris

Company: Nielsen

June 15, 1998

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Citation

Dobson and Morris (1998a, June 15). The new generasians™. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/the-new-generasians-


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Citation

Melzer-Lena and Middelmann-Motz (1998a, September 01). Research among children . ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/the-new-generasians-