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Research papers

Efficiency and added value

This paper describes the potential effects of the advent of the “network computer” on computing in quantitative market research. These effects may be expected to be beneficial, both for the activities of data collection and data analysis....

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Iain MacKay
January 1, 1997
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Citation

MacKay, I. (1997a, January 01). Efficiency and added value . ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/efficiency-and-added-value-


Research papers

Online advertising

This paper examines the theoretical and practical principles of on-line advertising via the Internet. It addresses fundamental issues raised by this increasingly consequential, emerging area of business and presents solutions developed by a European...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Hendrik Dohmeyer
January 1, 1997
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Citation

Dohmeyer, H. (1997a, January 01). Online advertising . ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/online-advertising-


Research papers

Online research

This paper gives an overview of the key on-line research techniques that are currently available and how they may be applied in mainstream market research. In addition, it examines the results of a brief survey of leading research organisations in...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: David Walker
January 1, 1997
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Citation

Walker, D. (1997a, January 01). Online research . ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/online-research-


Research papers

Consumer cognitions

This paper reports on a research study using a mental mapping technique, involving laddering interviews, which makes the link between perfume brands and the benefits derived from the purchase, and how these benefits in turn satisfy the purchaser's...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Susan Baker
December 1, 1996
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Citation

Baker, S. (1996a, December 01). Consumer cognitions. ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/consumer-cognitions


Research papers

Sniff tests

This paper examines the efficiency of the Bradley-Terry methodology in conducting fragrance evaluation in the context of a highly heterogeneous market; a market with varied socio-cultural behaviour. It further proposes a theoretical framework which...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Atul Sinha, Shobha Subramanian, Manjunath Desai
December 1, 1996
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Citation

Sinha, Subramanian and Desai (1996a, December 01). Sniff tests. ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/sniff-tests


Research papers

Can we predict fragrance preferences from consumers' choice of colour?

A relationship between colour preference and fragrance, should one exist, might enable inferences to be drawn from information concerning the former about which types of perfume a consumer might be expected to wish to buy. This paper seeks to...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Vivien S. Wilton-Middlemass, David Rose
December 1, 1996
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Citation

Wilton-Middlemass and Rose (1996a, December 01). Can we predict fragrance preferences from consumers' choice of colour?. ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/can-we-predict-fragrance-preferences-from-consumers-choice-of-colour-


Research papers

The fragrance that is me

This paper illustrates non-verbal and psychology oriented test procedures to elucidate modes of self-experience relative to preferences for sensory stimuli, in particular for scents. As a result of these tests, a Spectrum of Positive Moods and Images...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Hans-Otto Schmidt
December 1, 1996
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Citation

Schmidt, H. (1996a, December 01). The fragrance that is me. ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/the-fragrance-that-is-me


Research papers

Marketing mix

This paper describes the final phases of consumer testing utilizing Marketing Mix Studies conducted for many fragrance marketers and/or developers. The Marketing Mix Study as developed by Research 100 consists of a blind top note evaluation which...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Michael H. Sandler
December 1, 1996
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Citation

Sandler, M. H. (1996a, December 01). Marketing mix. ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/marketing-mix


Research papers

Accident, fact or fiction?

This paper draws attention to the importance of perceived coherence between fragrance and concept - as expressed by name, pack, packaging, positioning, and advertising - and claims that products lacking such coherence, will encounter grave...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Barbara Busch
December 1, 1996
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Citation

Busch, B. (1996a, December 01). Accident, fact or fiction?. ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/accident-fact-or-fiction-