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Research papers
Coca-Cola project shopper 360°
Project Shopper 360° shows how brands can respond to the challenges of the post recession shopper landscape through continual dialogue with consumers. This paper will show how cutting edge community research combined with on the go mobile and...
Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Philip McNaughton, Beth Corte-Real
Companies: Face, The Coca-Cola Company
March 1, 2011
Research papers
World of shoppers
At a macro level this paper establishes the relationship between 'Culture' and 'Shopping Behaviour'. The paper also identifies the unifying and differentiating themes which define and differentiate between the shopper segments across the globe. This...
Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Aruni Ghosh, Maneesh Kaushik
Companies: Nielsen, PepsiCo
March 1, 2011
Research papers
Incite to action
This paper will describe how the Shopper Insights function inside a globally active FMCG company has gained and accumulated relevant shopper-marketing knowledge from diverse sources of information and expertise, and how this knowledge has since been...
Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Stephanie Grootenhuis, Bernhard Treiber
March 1, 2011
Magazines
Research World (January/February 2011)
In this issue we look at the new consumer insights and the implications of non-rational behaviour.
Catalogue: Research World 2011
Author: ESOMAR B.V.
February 15, 2011
Research papers
Using web research technology to accelerate innovation
The prevailing business climate these days is increasingly competitive, pushing marketers not only to innovate but also to do this faster than the competition. International competition, fragmented and demanding markets, diverse and rapidly changing...
Catalogue: ESOMAR Net Effects 2001
Author: John S. Pawle
Company: QRi Consulting Ltd.
February 11, 2011
Magazines
Research World (November-December 2010)
In this issue we look at the role of innovation in market research and new ways to explain the consumer story.
Catalogue: Research World 2010
Author: ESOMAR B.V.
December 15, 2010
Research papers
Semiotics of taste
The traditional role of consumer research in the food and flavor industry focuses primarily on new concept creation and product development, as well as product testing. In this paper, we study how semiotics can be applied during the preliminary stage...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Nadège Depeux, Vladimir Djurovic
Company: Labbrand
November 18, 2010
Research papers
