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Incite to action

Date of publication: March 1, 2011

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Stephanie Grootenhuis, Bernhard Treiber

Abstract:

This paper will describe how the Shopper Insights function inside a globally active FMCG company has gained and accumulated relevant shopper-marketing knowledge from diverse sources of information and expertise, and how this knowledge has since been successfully disseminated in a company-wide communication effort using a new web-based knowledge-sharing video service.

Stephanie Grootenhuis

Author

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Bernhard Treiber

Author

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Research Papers

Getting into the real world of the shopper

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Wim Hamaekers, Ludovic Depoortere

 

March 1, 2011

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Citation

Hamaekers and Depoortere (2011a, March 01). Getting into the real world of the shopper. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/getting-into-the-real-world-of-the-shopper-7677


Research Papers

The emotional shopper

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Wendy Lanchin, Orlando Wood

Company: BrainJuicer

March 1, 2011

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Citation

Lanchin and Wood (2011a, March 01). The emotional shopper. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-emotional-shopper


Research Papers

Understanding the implicit in shopper behaviour

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Michael Schiessl, Sven Diekmann

Company: eye square

March 1, 2011

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Citation

Schiessl and Diekmann (2011a, March 01). Understanding the implicit in shopper behaviour. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/understanding-the-implicit-in-shopper-behaviour


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Citation

Grootenhuis and Treiber (2011a, March 01). Incite to action. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/understanding-the-implicit-in-shopper-behaviour