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Incite to action

Date of publication: March 1, 2011

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Stephanie Grootenhuis, Bernhard Treiber

Abstract:

This paper will describe how the Shopper Insights function inside a globally active FMCG company has gained and accumulated relevant shopper-marketing knowledge from diverse sources of information and expertise, and how this knowledge has since been successfully disseminated in a company-wide communication effort using a new web-based knowledge-sharing video service.

Stephanie Grootenhuis

Author

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Bernhard Treiber

Author

This is a long description of some author details.

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Grootenhuis and Treiber (2011a, March 01). Incite to action. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/m-m-i-s--from-information-to-action