Abstract:
This paper will describe how the Shopper Insights function inside a globally active FMCG company has gained and accumulated relevant shopper-marketing knowledge from diverse sources of information and expertise, and how this knowledge has since been successfully disseminated in a company-wide communication effort using a new web-based knowledge-sharing video service.
Research Papers
Getting into the real world of the shopper
Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Wim Hamaekers, Ludovic Depoortere
 
March 1, 2011
Research Papers
The emotional shopper
Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Wendy Lanchin, Orlando Wood
Company: BrainJuicer
March 1, 2011
Research Papers
Understanding the implicit in shopper behaviour
Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Michael Schiessl, Sven Diekmann
Company: eye square
March 1, 2011
