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Research papers

Advertising in magazines

The paper presents research findings of Sesame, a survey including hundreds of advertising campaigns in the various media, designed to compare average media effectiveness - and the methodology used for this survey. The results show the specific...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Marc Vincent, Annick Vincent
June 15, 1997
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Citation

Vincent and Vincent (1997a, June 15). Advertising in magazines. ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/advertising-in-magazines


Case studies

Researching radio station awareness, image and identity

This paper describes the work that has been carried out for the BBC World Service to further understanding of the image and identity of the station and to assist appropriate positioning in rapidly changing media environments. The paper examines the...

Catalogue: 2nd Radio Research Symposium
Author: Robert Kitching
June 15, 1997
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Citation

Kitching, R. (1997a, June 15). Researching radio station awareness, image and identity. ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/researching-radio-station-awareness-image-and-identity


Research papers

The contribution of qualitative research to advertising creativity (Spanish)

This paper presents a case study of qualitative research, working side by side with the client and advertising agency, to develop a new successful communication strategy for a fuel product line. It covers methodology, technical criteria, and analysis...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Jorge A. Alisio
June 15, 1997
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Citation

Alisio, J. A. (1997a, June 15). The contribution of qualitative research to advertising creativity (Spanish). ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-research-to-advertising-creativity-spanish-


Research papers

The revival of the radio audience in Poland

Radio is a very popular medium in Poland. The Polish radio market is presently defined on one hand, by high vitality regional and local stations, and on the other by the clearly defined leadership of ProgrammeI of the Polish Radio and the strong,...

Catalogue: 2nd Radio Research Symposium
Author: Wojciech Pawlak
June 15, 1997
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Citation

Pawlak, W. (1997a, June 15). The revival of the radio audience in Poland. ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/the-revival-of-the-radio-audience-in-poland


Research papers

Radiocontrol

Following a description of the Radiocontrol radiometer system and its functions, the first results of a qualitative and quantitative study of willingness to wear a Radiocontrol watch are presented. Intensive preparations are already underway in...

Catalogue: 2nd Radio Research Symposium
Author: Matthias Steinmann
June 15, 1997
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Citation

Steinmann, M. (1997a, June 15). Radiocontrol. ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/radiocontrol


Research papers

Pharmaceutical strategy through innovative market research

This market research effort will help you to do the things needed to make the right decisions. As a result, your work will be simplified, and in alignment with your customers needs and profitability goals of your company.

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Author: William V. Lawson
June 15, 1997
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Citation

Lawson, W. V. (1997a, June 15). Pharmaceutical strategy through innovative market research. ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/pharmaceutical-strategy-through-innovative-market-research


Research papers

Developing the Czech radio market

This paper briefly describes a history of the radio research in the Czech republic after the revolution in 1989. The paper also contains the analysis of the present situation in the Czech radio market and the reasons which have led to the change of...

Catalogue: 2nd Radio Research Symposium
Author: Hana Friedlaenderová
June 15, 1997
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Citation

Friedlaenderová, H. (1997a, June 15). Developing the Czech radio market. ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/developing-the-czech-radio-market


Research papers

Geodemographics and its application to the study of consumers (Spanish)

The investigation from markets in general support in the data demographics for their designs methodological. These data from population and living place is it so structured according variables as age, sex and division political- administrative The...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Daniel Baez Ortega, Guido Romo Costamaillere
June 15, 1997
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Citation

Ortega and Costamaillere (1997a, June 15). Geodemographics and its application to the study of consumers (Spanish). ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/geodemographics-and-its-application-to-the-study-of-consumers-spanish-


Research papers

Radio watch

The idea of creating an electronic device for measuring the audience of radio dates back at Infratest Burke into the late 1970’s, but was turned down because of technical problems. With the enormous technological progress in the computer...

Catalogue: 2nd Radio Research Symposium
Authors: Wolfgang Werres, Reinhold Horstmann
June 15, 1997
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Citation

Werres and Horstmann (1997a, June 15). Radio watch. ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/radio-watch