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Pharmaceutical strategy through innovative market research

Date of publication: June 15, 1997

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: William V. Lawson

Abstract:

This market research effort will help you to do the things needed to make the right decisions. As a result, your work will be simplified, and in alignment with your customers needs and profitability goals of your company.

William V. Lawson

Author

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Case Studies

Effective communication through market research

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka

Company: Roche

June 15, 2008

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Citation

Boscatti and Muranaka (2008a, June 15). Effective communication through market research. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/effective-communication-through-market-research-


Case Studies

Effective communication through market research

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka

Company: Roche

February 4, 2008

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Citation

Boscatti and Muranaka (2008a, February 04). Effective communication through market research. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/effective-communication-through-market-research


Research Papers

Consumer versus pharmaceutical research

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: Paul Howard Berent

 

March 1, 1975

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Citation

Berent, P. H. (1975a, March 01). Consumer versus pharmaceutical research. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/consumer-versus-pharmaceutical-research


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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Lawson, W. V. (1997a, June 15). Pharmaceutical strategy through innovative market research. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/consumer-versus-pharmaceutical-research