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Rawal and Basu (1998a, June 15). Another street car named desire. ANA - ESOMAR. Retrieved July 31, 2024, from
https://ana.esomar.org/documents/another-street-car-named-desire
Panafieu, Weber and Krason (1997a, November 01). Cross-cultural consumer targets in a context of rapid social change . ANA - ESOMAR. Retrieved July 31, 2024, from
Parisot, Panis-lelong and Jourdain (1997a, November 01). Understanding the Chinese consumer. ANA - ESOMAR. Retrieved July 31, 2024, from
https://ana.esomar.org/documents/understanding-the-chinese-consumer
Duhamel, Commandeur and Schillewaert (1996a, November 01). Multi media . ANA - ESOMAR. Retrieved July 31, 2024, from
https://ana.esomar.org/documents/multi-media-
Heilbrunn, B. (1996a, September 01). Consumption values and brand attachment. ANA - ESOMAR. Retrieved July 31, 2024, from
https://ana.esomar.org/documents/consumption-values-and-brand-attachment
Carranza and Galdames (1996a, June 15). Measuring real time viewing as a modifying factor in the television industry the Chilean case. ANA - ESOMAR. Retrieved July 31, 2024, from
de Chernatony and Dall'Olmo Riley (1996a, June 15). The gap. ANA - ESOMAR. Retrieved July 31, 2024, from
https://ana.esomar.org/documents/the-gap
Miglani, R. (1996a, March 01). Diagnostic and predictive advertising pre-testing. ANA - ESOMAR. Retrieved July 31, 2024, from
https://ana.esomar.org/documents/diagnostic-and-predictive-advertising-pre-testing
Knaeps, Zaczek and Poesmans (1995a, July 01). Radio research in Belgium. ANA - ESOMAR. Retrieved July 31, 2024, from
https://ana.esomar.org/documents/radio-research-in-belgium