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Aimetti, J. (1976a, June 15). Innovation by data analysis (French). ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/innovation-by-data-analysis-french-
Reekie, D. (1976a, June 15). Price policy, commercial success and therapeutic advantage of pharmaceutical innovation. ANA - ESOMAR. Retrieved July 30, 2024, from
Aimetti, J. (1976a, June 15). Innovation by data analysis. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/innovation-by-data-analysis
Mayeur, J. P. (1973a, September 01). Marketing research & innovation. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/marketing-research-innovation
Biel, A. L. (1972a, September 01). Market segmentation. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/market-segmentation-1016
Bratina and Zanetti (1972a, September 01). Innovative marketing between industrial civilization and culture. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/innovative-marketing-between-industrial-civilization-and-culture
Hardin, D. K. (1972a, September 01). Changing test market technology in the USA. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/changing-test-market-technology-in-the-usa
Randoe, G. J. (1968a, June 15). Some notes on the application of a general theory of diffusion of innovations on household decision-making. ANA - ESOMAR. Retrieved July 30, 2024, from
Harding, D. (1968a, June 15). The revolution in test marketing . ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/the-revolution-in-test-marketing-