Abstract:
The identification of certain changes on a world-wide level leads to the need to redefine the firm in terms of the prospects of permanent innovation on two levels, that of "civilization" and that of "culture". With such an aim it is necessary to transform the traditional decisional processes which are based exclusively on the myth of efficiency and expansion, which were considered ends in themselves, harmonising the role of the firm with the needs of a changing world and so enabling it to give answers which are historically effective.
Research Papers
Multi media
Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Tim Duhamel, Harry Commandeur, Niels Schillewaert
 
November 1, 1996
Research Papers
How to organise and motivate middlemen
Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Antoine Pillet
 
November 1, 1969
Research Papers
Marketing myopia revisited
Catalogue: MENAP Forum 1996: Pressure On Profit
Author: Dhananjayan Kashyap
Company: Unilever
March 1, 1996
